Brasil Urgente

Overview

Brasil Urgente is a major news and politics channel on YouTube, delivering breaking news and current events primarily focused on Brazil. With a strong following of over 3.1 million subscribers, they've carved out a significant space for themselves, keeping viewers informed on the latest happenings. While they're a substantial presence in the Brazilian YouTube landscape, ranking in the top 98% of channels in the country (at #1,056), and top 99% for English-language channels, there's still room to grow their global reach.

Performance At A Glance

Brasil Urgente boasts a sizable audience and is steadily expanding, growing by 0.61% in the last month and 2.23% in the last 90 days. While their 7-day growth is flat, the longer-term trend is positive. Their global ranking sits within the top 100% of YouTube channels, specifically at #16,851. Their fans are pretty engaged, with an average engagement rate of 1.95% across their content. CreatorDB gives them a score of 60/100, which suggests there's potential to optimize their content strategy for even better results.

What They Create

Brasil Urgente primarily focuses on news and political commentary, delivering content through both traditional YouTube videos and, to a lesser extent, YouTube Shorts. They have a large library of videos (738) and a handful of Shorts (5). A recent video highlighting a flash flood, titled "Córrego transborda com forte chuva em São Paulo | Brasil Urgente," garnered over 40,000 views, demonstrating the audience's interest in local news and impactful visuals. Another video, "Corpo de idoso arrastado por chuva é achado no rio Pinheiros | Brasil Urgente," also performed well, showing the audience's engagement with stories of human impact. Their content is characterized by its focus on timely events and real-world situations.

Why They're Great & Where They Can Grow

Brasil Urgente excels at delivering timely news updates and capturing impactful visuals of current events. They have built a substantial, engaged audience that trusts them for information. An exciting opportunity for them would be to experiment more with YouTube Shorts to reach new audiences. Also, focusing on SEO optimization for the titles and descriptions of their videos could significantly improve their discoverability and rankings.

Bottom Line

For brands looking to partner with a news channel reaching a Brazilian audience, Brasil Urgente is a solid option. For Brasil Urgente themselves, focusing on diversifying content formats and boosting SEO could be key to taking their channel to the next level.