Disney MENA

Overview

Disney MENA is your go-to YouTube channel for all things Disney in the Middle East and North Africa! Bringing the magic of Disney, Pixar, Marvel, and Star Wars to Arabic-speaking audiences, this verified account boasts a massive following of over 1.7 million fans. Ranking in the top 98% of all channels globally (#382,889), and top 95% in the ARE (#394), they're a major player in the region, delivering content in Arabic that resonates deeply with local viewers. They're creating a central hub for Disney fans in the region!

Performance At A Glance

Disney MENA has a seriously impressive audience, although their growth has seen a slight dip recently, with a 0.19% decrease over the last 30 days. However, their 7-day growth is showing a small positive trend at 0.09%. Globally, they're doing really well, ranking in the top percentages. Their fans are super engaged with their content, boasting an average engagement rate of 0.95%. Their CreatorDB score is a solid 85/100, showing they're doing a great job creating content that people love. On average, their videos rack up over 246,000 views!

What They Create

Disney MENA dishes out a mix of entertainment, people & blogs style content, focusing on topics like children, Disneyland, animation, and movie trailers. They use a variety of formats, from full-length YouTube videos (336) to snappy YouTube Shorts (175). They also engage with their Instagram audience through posts (12) and Reels (11).

Looking at some recent content, their "Zootropolis 2 | Flash Review" video is a hit, pulling in over 793,000 views! That's a testament to the enduring appeal of Disney characters. Their content stands out because it's localized for the MENA region, making these beloved stories even more accessible and relatable to local audiences.

Why They're Great & Where They Can Grow

Disney MENA excels at bringing global brands to a local audience. Their strengths lie in their brand recognition, their ability to create engaging content for children and families, and their strong presence within the Arabic-speaking community.

An exciting opportunity for them would be to explore more collaborations with local influencers and celebrities in the MENA region, further amplifying their reach and relevance. They could also experiment with interactive content like polls and Q&As to boost engagement.

Bottom Line

For brands looking to connect with families in the Middle East and North Africa, Disney MENA is a fantastic partner. For the channel itself, focusing on strategies to regain growth momentum, such as deeper community engagement and more diverse content formats, could unlock even greater potential.