Overview

The Premier League is a global football phenomenon, bringing the excitement of English top-flight football to over 112 million followers across Instagram, YouTube, and TikTok. Verified and based in the UK, they’re the official source for all things Premier League, offering a behind-the-scenes look at the world's most exciting football league. While Instagram is their main stomping ground, they are showing up big time on YouTube as well! Ranking among the top 10,000 accounts worldwide (#8,905), the Premier League delivers consistent action, highlights, and news to a massive and highly engaged fanbase.

Performance At A Glance

The Premier League's online presence is, unsurprisingly, huge! They are growing at a solid pace, with a 0.67% increase in followers over the last 30 days and a whopping 2.07% increase over the last 90 days. Their global and regional rankings are strong, putting them in the top percentile. But it's their engagement that really stands out. Their fans are super engaged with their content, boasting an average engagement rate of 3.36% – that's impressive for an account of this size! Their CreatorDB score of 87/100 reflects their strong overall performance, indicating consistent quality and relevance.

What They Create

The Premier League delivers a steady stream of football content across various formats. They post YouTube videos and Shorts, and TikTok videos, offering a mix of match highlights, player spotlights, and behind-the-scenes glimpses. A recent short, "Man Utd Did THIS at 2-0 Up v Man City?! 😅", racked up over 3 million views, showcasing their knack for capturing viral moments. They also highlight individual player brilliance, as seen in "The Art Of Rayan Cherki 🎨," which garnered nearly 800,000 views. Their content stands out by providing quick, digestible clips that capture the drama, skill, and excitement of the Premier League.

Why They're Great & Where They Can Grow

The Premier League excels at three things: delivering timely match highlights, showcasing player skills, and creating engaging short-form content. They've mastered the art of capturing attention in a fast-paced digital landscape. A potential area for growth could be deeper dives into specific game strategies or player analysis, catering to a more tactical audience. Another avenue could be more interactive content, such as polls or Q&As with players, to further boost engagement.

Bottom Line

For brands, the Premier League offers unparalleled access to a massive and passionate football audience. For the Premier League themselves, continuing to experiment with interactive content and exploring deeper tactical analysis could further solidify their position as the ultimate destination for Premier League fans online.