Overview

Cars & Bids is the go-to online auction platform and content hub for car enthusiasts, especially those with a penchant for quirky and cool vehicles! Doug DeMuro's influence is undeniable, and the brand has carved out a unique space by focusing on modern enthusiast cars from the '80s, '90s, 2000s and beyond. They boast a massive audience of over 1.4 million followers across platforms, primarily on YouTube. While ranking within the top 95% globally at #957,033, Cars & Bids is a key player in the automotive content scene, bringing a fresh perspective to car reviews, comparisons, and the thrill of online auctions.

Performance At A Glance

Cars & Bids is cruising along with a solid growth rate! They're growing at about 0.94% each month, which is a healthy pace. They're a big deal in the US, ranking in the top 94% of all channels. Their fans are super engaged with their content, boasting an average engagement rate of 3.89% - that's a lot of love for cars! Their CreatorDB score of 73/100 shows they're doing a great job overall, indicating strong content quality and audience connection.

What They Create

Cars & Bids delivers a mix of content primarily on YouTube, with a sprinkle of posts and reels on Instagram and videos on TikTok. They create in-depth video reviews, automotive comparisons, and vlogs that dive into the world of unique cars. Their recent video, "Is the McLaren MP4-12C an Affordable Super Car?" shows their ability to tap into trending searches and spark conversation. Another video, "The Best First Enthusiast Car", likely attracts viewers looking for practical advice, showcasing their understanding of their audience's needs. What makes their content stand out is their focus on the intersection of car culture and the online auction experience, with a dash of Doug DeMuro's signature style.

Why They're Great & Where They Can Grow

Cars & Bids excels at creating engaging video content, fostering a strong community around their auction platform, and tapping into niche car interests. They could explore more collaborative content with other prominent automotive YouTubers or influencers to broaden their reach. They could also boost their TikTok presence with shorter, more viral-focused content to attract new viewers.

Bottom Line

For brands looking to connect with passionate car enthusiasts, Cars & Bids is an ideal partner. For Cars & Bids, leaning into short-form content and collaborations could accelerate growth and broaden their audience.