Logan Paul

Overview

Logan Paul! Love him or hate him, there's no denying this guy knows how to grab attention. From his early days on Vine to becoming a YouTube sensation and even stepping into the WWE ring, Logan has built a massive empire. He's a master of reinvention, constantly finding new ways to stay relevant and keep his 50.5 million Instagram followers engaged. Ranked among the top creators globally and in the US, Logan's knack for creating viral moments is what keeps people watching.

Performance At A Glance

Logan's audience is HUGE, but his growth has been a bit up and down lately. While he's seen a decent 0.37% increase in followers over the last month, the past week has actually shown a slight dip. He's still sitting pretty high in the rankings – within the top 1% of creators globally and in the United States. His fans are pretty engaged too, with an average engagement rate of 2.35% on his content, which is solid for someone with such a large following. CreatorDB gives him a score of 79/100, meaning he's doing a great job overall!

What They Create

Logan's content is all over the place, in the best way! He dives into vlogs, WWE action, and even dabbles in politics, keeping things fresh and unpredictable. He utilizes a mix of YouTube videos, shorts, Instagram posts, and Reels to reach his audience. Recent highlights include his viral shorts promoting marketing tips (clearly working!), and a video diving into the saga of his fight with Bradley Martyn. But perhaps his most successful recent content focused on his Pokémon card collection, with one short racking up nearly 5 million views! Logan's content stands out because it's authentic, often controversial, and always keeps you guessing.

Why They're Great & Where They Can Grow

Logan excels at creating buzz, capitalizing on trends, and building a strong personal brand. He's also a master of self-promotion. An exciting opportunity for him could be leaning further into his WWE career and documenting that journey more consistently. He could also explore longer-form content on YouTube, diving deeper into the stories behind his ventures and connecting with his audience on a more personal level.

Bottom Line

For brands, Logan Paul is a high-risk, high-reward partner. His massive reach guarantees visibility, but his controversial past requires careful consideration. For Logan, focusing on consistent content and engaging more directly with his audience could boost his engagement rates and solidify his position as a top creator.