Overview

Ryan Serhant isn't just a real estate mogul; he's a content creator extraordinaire, giving his 5.7 million+ followers on Instagram (his main platform) a peek into the high-stakes world of luxury real estate, entrepreneurship, and a healthy dose of motivation. He's mastered the art of turning his business acumen and charismatic personality into engaging content. While he’s crushing it online - ranked in the top 99% of creators globally - his unique blend of aspiration and relatability sets him apart. Think "Million Dollar Listing" meets motivational speaker, all wrapped up in a perfectly Instagrammable package.

Performance At A Glance

Ryan's audience is substantial and growing steadily, showing a 2.14% boost in the last 30 days, and over 6% in the last 90! That's solid momentum. He's in the top 99% of creators globally, nationally, and in the English language category, proving his broad appeal. But it's not just about the numbers; his fans are super engaged with his content, averaging a 2.35% engagement rate. This means people are genuinely interacting with his posts, not just scrolling past. His CreatorDB score of 93/100 is a testament to his consistent quality and strategic approach to content creation.

What They Create

Ryan's content spans across YouTube, Instagram, and TikTok, but he really shines on Instagram. He uses a mix of formats, including videos, shorts, and posts, but Instagram Reels seem to be his sweet spot. He dives into topics like interior design, building & architecture, and home decor, but also sprinkles in motivational content to keep things inspiring. One recent YouTube video, "Touring BEAST CITY with MrBeast," grabbed over 121,000 views, offering a fun peek into the world of another mega-creator. What makes Ryan's content stand out is its aspirational yet accessible vibe. He's not just selling luxury; he's selling the dream and the hustle to get there.

Why They're Great & Where They Can Grow

Ryan excels at leveraging his real-world expertise to create compelling content. He's a master of personal branding, consistently showcasing his personality and values. And he keeps his content diverse, catering to different interests within his audience. An exciting opportunity for Ryan would be to expand his educational content around real estate investing or business strategy. He could also explore more interactive content formats like Q&As or live streams to further engage his audience.

Bottom Line

For brands looking to collaborate, Ryan Serhant offers access to a highly engaged audience interested in luxury, lifestyle, and entrepreneurship. For Ryan himself, doubling down on educational content and exploring more interactive formats could be the key to unlocking even greater growth.