Joey Graceffa

Overview

Joey Graceffa is a YouTube OG, a true pioneer in the online world! With a massive following of over 16.5 million across platforms, he's built a loyal fanbase with his personality and diverse content. While his main stage is YouTube, where he shares everything from vlogs to elaborate series like "Escape the Night," Joey's also active on Instagram and TikTok, giving fans a glimpse into his everyday life and creative side. Even with his established presence, Joey still ranks in the top 99% of creators globally, proving he's still a force to be reckoned with.

Performance At A Glance

Joey's audience is huge, but his growth is currently experiencing slight fluctuations. Over the last 90 days, he's seen a small increase, but he's experienced some minor dips in the last month. Globally, he's a top-tier creator, ranking in the top 1% both worldwide and within the USA. His fans are super engaged with his content, boasting an average engagement rate of nearly 5%! His CreatorDB score is a solid 65 out of 100, indicating strong overall performance but also highlighting room for improvement.

What They Create

Joey serves up a diverse mix of content! You'll find everything from personal vlogs and "People & Blogs" style content to "Pets & Animals" videos featuring his adorable furry friends. He also delves into "Gaming," "Howto & Style," and "Entertainment," keeping his content fresh and engaging. Lately, he's been sharing his journey rescuing animals, like in his recent video "Rescuing a Pregnant Dog From the Streets!" which has racked up over 55,000 views. He also dives into his popular "Escape the Night" series, with videos like "The Ending of Escape the Night Explained," offering behind-the-scenes insights. What makes Joey's content stand out is his authenticity and willingness to share personal stories, coupled with high-production value and creative concepts.

Why They're Great & Where They Can Grow

Joey excels at connecting with his audience on a personal level, crafting engaging narratives, and staying consistent with his uploads. His dedication to animal rescue is also a major draw, resonating with viewers who care about animal welfare. An exciting opportunity for Joey could be to lean even further into interactive content, like live Q&As or behind-the-scenes streams. He could also explore collaborations with other creators in the animal rescue space to amplify his message and reach a wider audience.

Bottom Line

For brands, Joey Graceffa offers access to a highly engaged and loyal audience, particularly those interested in pets, LGBTQ+ issues, and entertainment. For Joey, focusing on consistent engagement and exploring new content formats like live streams could boost his growth and solidify his position as a top creator.