Overview

Meet Beth Russo 🇧🇷, a verified Brazilian content creator making waves across YouTube, Instagram, and TikTok! Beth shines brightest on YouTube, where she connects with a dedicated following of over 4.5 million people. Think of her as your friendly online mentor, guiding you through life's ups and downs with a warm Brazilian flair. Beth's content resonates deeply, placing her in the top 99% of creators globally and top 98% in Brazil, making her a standout voice in the Portuguese-speaking world.

Performance At A Glance

Beth's audience isn't just big, it's growing! She's currently seeing a 0.94% growth rate monthly, meaning her community is constantly expanding. Her global ranking puts her in the top 1% of creators worldwide, and she's a major player in the Brazilian online scene. But it's not just about numbers; her fans are super engaged with her content, with an average engagement rate of 8.24%. Plus, with a CreatorDB score of 90/100, she's proving she knows how to build and maintain a thriving online presence.

What They Create

Beth creates content centered around How-to & Style, Education, Digital creator, and Health & Wellness. She posts a mix of YouTube videos and Shorts, along with occasional Instagram posts, Reels, and TikToks. Her YouTube game is strong, with over 300 videos and 400 Shorts! One recent video, "Escrevi isso há 9 anos e hoje eu vivo exatamente o que estava na carta" (I wrote this 9 years ago and today I live exactly what was in the letter), garnered over 65,000 views and tons of engagement. She also has a series of popular shorts like "Se é um desejo da sua alma, FAÇA ACONTECER!" (If it's a desire of your soul, MAKE IT HAPPEN!), which are all motivational and inspirational. What makes Beth stand out is her relatable and authentic approach to self-improvement and life advice, delivered with that unmistakable Brazilian warmth.

Why They're Great & Where They Can Grow

Beth is fantastic at creating engaging, motivational content that truly connects with her audience. Her high engagement rates show she's building a real community, not just accumulating followers. She's also clearly mastered the art of YouTube, effectively using both long-form videos and Shorts to reach different audiences. An exciting opportunity for Beth would be to explore collaborations with other creators in the wellness and self-improvement space, further expanding her reach. She could also consider more frequent Instagram and TikTok content to leverage the potential of those platforms.

Bottom Line

For brands looking to partner with an authentic and influential voice in the Brazilian market, Beth Russo is a fantastic choice. For Beth, focusing on more frequent content across all platforms and exploring collaborative opportunities could be key to further growth.