Overview

Papa Mummy Kitchen - Marwadi is your go-to for delicious Marwadi recipes, tips, and tricks! With over 3.2 million followers on YouTube, this verified creator brings authentic Indian flavors right to your kitchen. They are ranked among the top 1% of creators in India and the top 2% globally, making them a significant voice in the culinary world. If you're looking to spice up your cooking routine with traditional and easy-to-follow recipes, Papa Mummy Kitchen is a must-follow!

Performance At A Glance

While Papa Mummy Kitchen boasts a huge following of over 3.2 million, their growth has slowed down slightly recently. Their global and country rankings are still impressive, placing them in the top percentile. The good news is their fans are super engaged with their content, showing an impressive average engagement rate of 9.03%! Their CreatorDB score of 73 out of 100 indicates a strong overall presence and quality content. This score means they're doing a great job of consistently creating content that resonates with their audience.

What They Create

Papa Mummy Kitchen specializes in "Howto & Style" content, focusing on cooking, baking, and DIY food projects. They primarily share videos on YouTube, with a few reels on Instagram too. Their content breaks down into cooking tutorials, yummy food entertainment, and helpful listicles. One recent video, "१० मिनट में कच्चे चावल के कुरकुरे पकोड़े (कम तेल वाला तरीका भी देखें) | Instant Rice Pakoda" (10-minute crispy raw rice pakoras), racked up nearly 88,000 views, showing how much their audience loves quick and easy recipes. What sets their content apart is the focus on simple, home-style cooking with a Marwadi twist, making it accessible to a wide audience.

Why They're Great & Where They Can Grow

Papa Mummy Kitchen excels at creating easy-to-follow recipes, using relatable language (Hindi), and tapping into the popularity of Indian cuisine. They also do a great job of focusing on dishes that are budget-friendly and achievable for the average home cook.

An exciting opportunity could be expanding onto other short-form video platforms like TikTok to reach an even wider audience. Collaborating with other food creators could also introduce their delicious recipes to new viewers.

Bottom Line

For brands looking to partner with a trusted voice in the Indian cooking niche, Papa Mummy Kitchen - Marwadi is a fantastic option. For the creator, focusing on increasing engagement on Instagram and experimenting with trending audio on reels could help boost growth and reach a new audience.