Apple India

Overview

Apple India is a major player on YouTube, bringing the world of Apple to Indian audiences. With a whopping 14.9 million followers, they offer a glimpse into the latest Apple products, features, and how-tos. They’re not just showing off gadgets; they’re demonstrating how technology can seamlessly integrate into everyday life. As the official Apple presence in India, they hold a strong position, ranking among the top 300 YouTube channels in the country and within the top 1500 globally!

Performance At A Glance

Apple India has a massive and still-growing fanbase. While their 7-day growth has been flat, they've seen a healthy 3.47% increase in followers over the last 90 days, showing consistent long-term growth. Their global and country rankings are impressive, placing them in the top tier of YouTube channels. Their average engagement rate sits at 0.76%, which, given their huge audience, translates to a lot of active fans! Their CreatorDB score is a stellar 97/100, indicating that they're doing almost everything right when it comes to content creation and audience engagement. Their fans are super engaged with almost 30 million views on average.

What They Create

Apple India delivers a mix of longer videos and snappy Shorts, primarily focusing on Science & Technology. They showcase everything Apple, from smartphones and tablets to smart home technology and accessories. Recent content includes quick, engaging Shorts demonstrating cool features, like taking selfies with voice commands or using Apple Pencil on iPad. One of their most successful recent Shorts, "Draw on iPad, however you hold Apple Pencil," racked up over 800,000 views, highlighting the appeal of practical tips. But the video "Accessibility | I'm Not Remarkable | Apple" with over 500k views shows that they are also creating content that is very relatable and inclusive. Their content stands out because it's polished, informative, and directly relevant to Apple users in India.

Why They're Great & Where They Can Grow

Apple India excels at showcasing product features in a clear and concise way, leveraging the power of Shorts to capture attention. Their high CreatorDB score proves their expertise in content strategy and execution. They're also doing a great job of highlighting accessibility features, which resonates with a diverse audience. An exciting opportunity would be to create more content specifically tailored to the Indian market, perhaps highlighting use cases relevant to the local culture or offering tutorials in regional languages. Also, partnering with Indian tech reviewers or influencers could further expand their reach.

Bottom Line

For brands looking to collaborate, Apple India offers access to a massive, tech-savvy audience in a key market. For Apple India themselves, experimenting with more localized content and influencer partnerships could unlock even greater engagement and growth.