Copini

Overview

Copini is a Brazilian content creator making waves, primarily on YouTube, with a focus on self-improvement, mindset, and a touch of news and current events. Reaching over 1.4 million followers, Copini offers a blend of educational and entertaining content, aiming to inspire and inform. While holding a global rank in the top 98% at #334,501, Copini's impact is evident in their community and their ability to spark conversations.

Performance At A Glance

Copini has a substantial following of over 1.4 million, but lately, their growth has seen a slight dip. Over the past month, they've experienced a -0.15% change in followers. They're ranked in the top 95% of creators in Brazil and the top 96% of Portuguese-speaking creators. Their fans are super engaged with their content, boasting an impressive average engagement rate of 7.48%. Copini's CreatorDB score is 53/100, indicating there's room to optimize and further enhance their overall content strategy.

What They Create

Copini creates a diverse range of content, mainly focusing on YouTube videos. They explore topics spanning personal development, news and politics, and general entertainment, with a touch of coaching. Formats include longer-form videos and a smaller selection of YouTube Shorts, Instagram posts, and Reels. One standout video, "ISSO É MIL VEZES PIOR DO QUE PORNOGRAFIA" (This is a thousand times worse than pornography), generated over 18,000 views, showing their ability to grab attention with provocative titles and discussions. Another well-received video, "Não idolatre absolutamente NINGUÉM." (Don't idolize absolutely ANYONE), demonstrates Copini's capacity to spark thoughtful reflection with their audience.

Why They're Great & Where They Can Grow

Copini is excellent at generating discussion, creating engaging titles, and tapping into trending topics. Their high engagement rate proves their audience connects with their message. An exciting opportunity would be to experiment more with YouTube Shorts and Instagram Reels to reach a wider audience and boost visibility. Another idea is to collaborate with other Brazilian creators in similar niches to cross-promote and expand their reach.

Bottom Line

For brands seeking a partnership in the Brazilian market, Copini provides access to a highly engaged audience interested in self-improvement and current events. For Copini, focusing on consistent short-form content and strategic collaborations could be key to reigniting growth and further solidifying their position as a leading voice in their niche.