JuJu Smith-Schuster

Overview

JuJu Smith-Schuster isn't just your average NFL wide receiver; he's a social media powerhouse bringing fans behind the scenes of his life on and off the field! With a massive following of over 3.8 million on Instagram, his primary platform, JuJu offers a unique blend of sports, entertainment, and gaming content. Though ranking within the top 99% of creators globally, there's always room to grow and connect with even more fans.

Performance At A Glance

While JuJu boasts a huge fanbase, his growth rate has dipped slightly recently, showing a -0.41% decrease over the last 30 days. He currently holds a spot within the top 99% of creators worldwide and in the US, proving his established presence. But don't let that fool you – his fans are super engaged with his content, with an average engagement rate of 2.68%. His CreatorDB score is a solid 66/100, indicating room for improvement in optimizing his online presence.

What They Create

JuJu's content is a fun mix of sports, entertainment, and gaming. You'll find everything from vlogs showcasing his daily life to videos about NFL games and even some gaming streams. He uses a variety of formats, including YouTube videos and Shorts, as well as Instagram posts and Reels. Take, for instance, his "Win a Trip to Germany for a Patriots Game!" video. With over 13,000 views and a strong engagement rate, it's a great example of how he can connect with his audience through exciting opportunities. Another highlight is the "Day in the Life with JuJu Smith-Schuster" vlog, offering an intimate look into his off-season routine. What makes his content stand out is his genuine personality and willingness to share his experiences.

Why They're Great & Where They Can Grow

JuJu shines when he gives fans an inside look into his life as an athlete. He's also great at leveraging contests and giveaways to boost engagement. And his personality really connects with his audience. An exciting opportunity would be to collaborate with other creators in the sports or gaming space. He could also leverage his gaming streams more heavily, maybe even creating some exclusive content for that audience.

Bottom Line

For brands looking to partner with an athlete who has genuine appeal and a strong connection with his fans, JuJu Smith-Schuster is definitely worth considering. For JuJu himself, focusing on consistent content creation and exploring new avenues like collaborations could significantly boost his growth and engagement.