PokerStars

Overview

PokerStars, a titan in the online poker world, brings the thrill of the game to over 3 million followers across YouTube and Instagram. They're not just about playing cards; they're about the entire poker experience. From high-stakes tournament highlights to educational content for aspiring players, PokerStars offers a diverse and engaging look into the world of poker. While their global ranking is #130,162, placing them in the top 100% of creators, their real strength lies in captivating a niche audience with a passion for poker.

Performance At A Glance

PokerStars boasts a substantial following and while their growth is steady at around 1% monthly, there's definitely room to ante up! They rank highly within the USA, placing in the top 99% of creators. Their fans are pretty engaged, with an average engagement rate of 0.69% across their content. CreatorDB gives them a solid score of 77/100, which means they're doing a lot right, but there's always room for improvement to hit that royal flush!

What They Create

PokerStars dishes out a mix of content to satisfy every poker fan's appetite. They primarily use YouTube for long-form videos and Shorts. Recent content includes highlights from European Poker Tour (EPT) events, capturing the intense moments and big wins. For example, their video "Barcelona BUBBLE BURST 💥 EPT 20 YEARS | EP3" takes viewers right into the heart-stopping action. They also share shorter, punchier content like "JUST A COOLER #EPT #Poker," showcasing cool plays and moments. While they have a relatively small Instagram presence, the content there mirrors their YouTube focus. What makes their content stand out is the authentic access they provide to the world of high-stakes poker.

Why They're Great & Where They Can Grow

PokerStars excels at delivering high-quality poker content, capturing the drama and excitement of live events, and showcasing memorable hands. They also do a good job of blending entertainment with educational content. An exciting opportunity for them would be expanding their presence on Instagram with more engaging Reels, perhaps featuring quick tips, player interviews, or behind-the-scenes glimpses. They could also experiment with interactive content like polls or Q&A sessions to boost engagement.

Bottom Line

For brands looking to tap into the passionate poker community, PokerStars is a strong contender. For PokerStars themselves, focusing on increasing their Instagram presence and experimenting with interactive content could significantly boost their engagement and reach.