Le360

Overview

Le360 is a news and media powerhouse, delivering content in Arabic to a massive audience of over 2.5 million followers! Primarily focused on YouTube, Le360 brings viewers the latest on everything from politics and economics to lifestyle and culture, all from a Moroccan perspective. While their global ranking sits at #1,251,884, reflecting a Top 93% placement, they are a significant voice within the Moroccan and Arabic-speaking media landscape. They're bringing a key viewpoint to a large community.

Performance At A Glance

Le360 boasts a substantial following and is steadily growing, adding 0.83% to their audience in the last 30 days. Their fans are pretty engaged, with an average engagement rate of 1.83%. While their CreatorDB score is 28/100, indicating room for improvement in overall platform optimization, their country ranking puts them in the Top 90% in Morocco, and their language ranking in the Top 88% for Arabic content creators. This shows a strong resonance with their target audience despite the CreatorDB score. They're a big fish in a specific pond.

What They Create

Le360 serves up a diverse mix of content, primarily through YouTube videos, with a smattering of YouTube Shorts and Instagram Reels. They cover a wide range of topics, from "Economy (News & Politics)" to "Travel & Events," but their core strength lies in news and current affairs. A recent video showcasing infrastructure developments, "ثورة في البنيات التحتية بجهة الداخلة: استكمال توسعة مقطع العرگوب وتثنية طريق الگرگرات" (Revolution in the infrastructure of the Dakhla region: Completion of the Al-Argoub expansion and duplication of the Al-Karkarat road), garnered over 6,000 views, demonstrating their ability to capture attention with timely and relevant news. Their content stands out by providing a local perspective on important issues, making it a valuable resource for Arabic-speaking audiences interested in Moroccan affairs.

Why They're Great & Where They Can Grow

Le360 excels at providing timely and relevant news, engaging with a broad range of topics, and maintaining a consistent presence on YouTube. They're also great at focusing on Moroccan-specific content. An exciting opportunity would be to experiment more with shorter-form content like Reels and Shorts to reach a wider audience and boost engagement. Also, exploring more interactive content formats like Q&As or live streams could foster a stronger community connection.

Bottom Line

For brands looking to connect with a large and engaged Arabic-speaking audience in Morocco, Le360 is a fantastic partner. For Le360, focusing on optimizing their content for discoverability and increasing engagement on platforms like Instagram and TikTok would be a smart move to further amplify their reach.