expedia

Overview

Expedia, the travel giant, isn't just about booking flights and hotels – they're building a seriously engaging presence on social media, especially on TikTok! With over 4 million followers, Expedia is using short, snappy videos to inspire wanderlust and showcase amazing destinations. While they're ranked in the top 99% of creators globally (around #255,307) and within the US (#8,229), they're clearly aiming to climb even higher by connecting with a younger, more digitally-savvy audience.

Performance At A Glance

Expedia's TikTok is experiencing steady growth. They're adding new followers all the time, with a 2.57% increase in the last 30 days alone. Their engagement rate sits at a solid 1.38%, meaning their fans are pretty active with likes and comments. Their CreatorDB score of 73/100 suggests they're doing a good job crafting compelling content, but there's always room to improve and fine-tune their strategy to hit even higher scores.

What They Create

Expedia's content spans across YouTube, Instagram, and TikTok, but they're really focusing on bite-sized videos on TikTok. You'll find everything from stunning visuals of Lapland in Finland (a recent short got almost 1,500 views) to travel hacks and glimpses of winter wonderlands like Vail. One recent video featuring the ASMR sounds of Winter in Vail, for example, had over 3,000 views. They focus on destinations, travel tips, and even dabble in some ASMR content, showing they're willing to experiment and see what resonates with their audience. What makes their content stand out is the use of beautiful, high-quality footage that instantly transports you to these incredible locations.

Why They're Great & Where They Can Grow

Expedia excels at leveraging its brand recognition to create visually appealing travel content. They're also great at using trending sounds and formats on TikTok to capture attention. A big strength is their ability to showcase a wide variety of destinations.

However, they could explore more interactive content, like polls or Q&As, to boost engagement. Partnering with smaller travel influencers could also bring fresh perspectives and reach new audiences.

Bottom Line

For brands looking to collaborate, Expedia offers access to a massive, travel-hungry audience. For Expedia, doubling down on user-generated content and interactive campaigns could really amplify their reach and engagement.