Sonia Mayu

Overview

Sonia Mayu is a rising star captivating millions with her vibrant Spanish-language content! Primarily known for her engaging TikTok presence, where she boasts a massive following of over 28.5 million, Sonia creates a mix of entertaining and relatable content. Ranking among the top creators globally (#3,863), in the US (#1,079), and for Spanish-speaking audiences (#290), Sonia's unique blend of personality and creativity makes her a force to be reckoned with in the digital world. She's definitely one to watch!

Performance At A Glance

Sonia's audience is huge and still growing! While her growth rate is currently steady at 0.27% over the last 30 days, it shows she's consistently attracting new viewers. Globally and within the US and the Spanish-speaking community, she's holding her own among the top creators. But the real magic lies in her engagement rate - a whopping 8.83%! This means her fans are super engaged with her content, liking, commenting, and sharing her videos. Her CreatorDB score of 97/100 is a testament to her consistent quality and impact.

What They Create

Sonia's content spans several categories, including People & Blogs, Entertainment, and Gaming. She's active on both YouTube (with a healthy mix of regular videos and Shorts) and TikTok, but TikTok is definitely where she shines. Her recent Shorts give a great glimpse into her style: from beauty routines like "ALÍSTATE CONMIGO 💕✨ (resubido: intento 2)," which got a strong engagement rate of almost 9%, to quirky, fun snippets like "ESPONJITA ESPONJITA ✨," which racked up over 700k views. Her content is relatable, fun, and often features beauty and lifestyle elements, all delivered with a uniquely Sonia Mayu flair.

Why They're Great & Where They Can Grow

Sonia excels at connecting with her audience through her authentic personality and relatable content. Her high engagement rate proves that she understands what her followers want to see. She's also great at leveraging short-form video to capture attention quickly. An exciting opportunity for Sonia would be to explore more collaborative content with other Spanish-speaking creators, further expanding her reach. Also, diving deeper into long-form content on YouTube could help cultivate a more loyal fanbase.

Bottom Line

For brands looking to connect with a highly engaged, primarily Spanish-speaking audience, Sonia Mayu is a fantastic partner. For Sonia, continuing to experiment with different content formats and collaborations will be key to sustained growth and solidifying her position as a top creator.