Overview

ディズニー公式 (Disney Official) brings the magic of Disney to Japanese audiences through their YouTube channel and Instagram presence. As the official voice of Disney in Japan, they offer a unique window into the world of Disney films, parks, music, and more. With a massive following of over 2.9 million, they keep fans engaged with a mix of entertaining and informative content. While their global ranking sits at #140,210, their strong local presence places them at #1,130 in Japan, making them a significant player in the Japanese entertainment landscape.

Performance At A Glance

ディズニー公式 boasts a substantial audience that's steadily growing. They're currently experiencing a 1.69% monthly growth rate, which is solid. While their global and country rankings show room for improvement, their reach within Japan is impressive. Their average engagement rate is currently at 0.99%, indicating that their fans are pretty engaged with their content. Their CreatorDB score is 65/100, suggesting there's potential to further optimize their content strategy for even greater impact.

What They Create

ディズニー公式 dishes out a diverse range of Disney-themed content. You'll find everything from music videos and animated clips to travel vlogs showcasing Disney parks and events. They primarily focus on YouTube, with a mix of longer videos and Shorts, and also sprinkle in Instagram posts and Reels. One recent video, "海外ディズニー／カリフォルニア｜見どころ調査！ 70周年セレブレーション," dives into the highlights of the Disneyland California 70th anniversary, offering a taste of the magic for viewers back home. Another short, "海外ディズニー／カリフォルニア｜特別衣装も！ ディズニーキャラクター," gives a quick glimpse of Disney characters in special celebratory outfits. The variety keeps things fresh and caters to different fan interests.

Why They're Great & Where They Can Grow

ディズニー公式 shines in bringing authentic Disney experiences to a Japanese audience. Their strengths lie in leveraging the iconic Disney brand, creating diverse content formats, and providing localized content. An exciting opportunity would be to explore more interactive content, like Q&As with Disney creators or behind-the-scenes looks at the making of Disney films and shows specifically tailored for their Japanese audience. They could also look into collaborating with Japanese influencers who are passionate about Disney to further amplify their reach.

Bottom Line

For brands seeking to tap into the Japanese market with a touch of magic, ディズニー公式 is a fantastic partner. For ディズニー公式, focusing on increasing engagement through interactive content and influencer collaborations could significantly boost their CreatorDB score and overall performance.