Zhirelle

Overview

Zhirelle is a rising star in the lifestyle and DIY space, captivating over 1.3 million followers across YouTube, Instagram, and TikTok. She's your go-to girl for all things stylish, practical, and inspiring, primarily sharing her life and tips on YouTube. Though ranked #1,796,353 globally, Zhirelle's on a clear upward trajectory, creating a genuine connection with her audience through relatable content. Her knack for transforming everyday tasks into engaging experiences makes her a creator to watch.

Performance At A Glance

Zhirelle's audience is not just large, it's growing! She's seeing a healthy 3.11% growth rate month-over-month, with almost a full percent growth in the last week alone! While her global and US rankings sit in the top 90% and 89% respectively, her impressive 9.95% average engagement rate shows her fans are super engaged with what she's putting out there. Plus, her CreatorDB score of 96/100 is fantastic. It shows how well-rounded and consistent her content is, indicating a strong potential for continued success.

What They Create

Zhirelle's content is a delightful mix of how-to guides, style inspiration, and glimpses into her daily life. She utilizes a variety of formats, including longer YouTube videos, snappy Shorts, and engaging Instagram posts and Reels. A recent popular video, "EXTREME APARTMENT DEEP CLEAN | cleaning, restocking, & organizing my VERY MESSY apartment!" offers a satisfying look at organization and resonates with viewers seeking practical tips and a bit of lifestyle inspiration. Another standout is her series of shorts diving into her 2026 vision board. These quick, visually appealing snippets capture her aspirations and invite viewers to dream alongside her. Zhirelle's content stands out thanks to its authentic and aspirational feel, making viewers feel like they're getting real-life advice from a friend.

Why They're Great & Where They Can Grow

Zhirelle excels at creating relatable and aesthetically pleasing content. Her consistent posting schedule and genuine personality shine through, fostering a strong connection with her audience. She's also great at tapping into trending topics, like the "vision board" trend. Exciting opportunities for Zhirelle could include deeper dives into specific style categories (e.g., sustainable fashion, capsule wardrobes) or collaborations with other creators in the lifestyle and DIY space.

Bottom Line

For brands, Zhirelle offers a fantastic opportunity to reach a highly engaged audience interested in lifestyle, home, and style products. For Zhirelle, leaning into collaborations and experimenting with longer-form content on platforms like TikTok could boost her reach even further.