British Pathé

Overview

British Pathé is a treasure trove for history buffs and nostalgia lovers! They're basically the ultimate archive, dusting off incredible footage from the 20th century and sharing it with the world. Primarily found on YouTube, where they boast over 3.69 million followers, they bring the past to life with a unique blend of newsreels, documentaries, and quirky historical snippets. While their global ranking sits around #405,893, it's their historical significance that truly sets them apart. They're not just a channel; they're a time machine!

Performance At A Glance

British Pathé has a massive audience, but their growth is currently slow and steady. While they saw a slight increase of 0.25% in followers over the last 30 days and 1.03% over the last 90, recent growth over the past 7 days has slowed. Their global ranking places them in the top 98% of creators, and within the UK they rank in the top 97%. Their average engagement rate is a solid 1.65%, meaning their fans are super engaged with the historical content they post. CreatorDB gives them a score of 64/100, which suggests there's room to optimize their content strategy further.

What They Create

British Pathé's content is a captivating mix of YouTube videos, Shorts, and Instagram posts. Their YouTube channel is the main hub, filled with everything from historical newsreels to quirky vintage clips. They also utilize Shorts to great effect, offering bite-sized historical moments. For example, their "Northern English Miners’ Folk Dance (100 Years Ago)" video recently snagged over 82,000 views and a whopping 3,800 likes, thanks to its fascinating glimpse into the past. Another success was their "Brigitte Bardot in 5 Minutes | 20th Century Hall of Fame" video, which pulled in over 68,000 views. What makes their content stand out is its authenticity and historical value. It's not just entertainment; it's a journey back in time!

Why They're Great & Where They Can Grow

British Pathé excels at curating and presenting fascinating historical footage. Their consistent posting schedule keeps their audience engaged, and their use of relevant hashtags helps people discover their content. They’re also great at tapping into trending topics by associating them with relevant historical events.

One exciting opportunity would be to collaborate with modern historians or commentators to add contemporary context to their archival footage. They could also experiment with interactive content, like polls or quizzes, to boost engagement.

Bottom Line

For brands seeking to tap into nostalgia or educate their audience, British Pathé is a fantastic partner. For British Pathé themselves, focusing on collaborative content and interactive elements could be a fantastic way to further boost engagement and reach new audiences.