grav3yardgirl

Overview

Meet grav3yardgirl, a unique voice in the beauty and lifestyle space! With a dedicated following of over 10.5 million on YouTube, she's carved out a niche for herself with her quirky personality and relatable content. While she's ranked among the top creators globally and in the US, her charm lies in her authentic connection with her audience. Her channel is a mix of hauls, reviews, and vlogs that feel like chatting with a friend.

Performance At A Glance

grav3yardgirl's audience is massive, though her growth is currently slow, with a 0.01% increase over the last month. She’s ranked in the top 100% of creators globally (#25,462) and in the US (#5,625), showing her established presence. Her fans are super engaged with her content, boasting an average engagement rate of 3.75%, which is fantastic! Her CreatorDB score of 84/100 indicates she's doing a great job overall in terms of content quality and audience interaction.

What They Create

grav3yardgirl primarily creates videos, alongside some shorter YouTube Shorts, and sprinkles in Instagram posts and Reels. Her content focuses on Howto & Style, with a particular emphasis on beauty, makeup, shopping, unboxing, and reviews. Looking at some recent hits, her "Absurdly Late Christmas Haul! (What I Got For Christmas 2025)" video, despite being late, still captured a great engagement rate of 10.47%! These videos feel genuine and down-to-earth, making viewers feel like they're part of the experience. What makes her content stand out is her unique personality and ability to make even the most mundane topics engaging.

Why They're Great & Where They Can Grow

grav3yardgirl excels at creating relatable content, fostering a strong community, and showcasing her personality. Her authentic style is a major draw. To level up, she could explore more collaborative content with other creators in the beauty/lifestyle space to reach new audiences. Experimenting with more YouTube Shorts could also boost visibility, especially since short-form content is so popular right now.

Bottom Line

For brands, grav3yardgirl offers access to a highly engaged and loyal audience. For grav3yardgirl herself, focusing on consistent uploads and exploring new content formats could help reignite growth and further solidify her position in the YouTube landscape.