The Sumedha

Overview

The Sumedha is a vibrant Indian creator making waves across YouTube, Instagram, and TikTok, but she's truly shining on YouTube. With a whopping 5.4 million+ followers, she's carved out a niche for herself in the Howto & Style and Artist categories. Her content is a mix of relatable lifestyle content, shopping hauls, makeup tutorials, vlogs, and entertaining listicles. Sumedha is definitely making a splash, ranking in the top 99% of creators globally and top 95% in India, showcasing her growing influence.

Performance At A Glance

The Sumedha's fanbase is huge, and they're growing at a steady pace! In the last 30 days, her follower count increased by 0.40%, and over the last 90 days, it's grown by 1.09%. Her global ranking places her in the top 99% of all creators, and she's also killing it in India, ranking in the top 95% of creators in the country. Her fans are super engaged with her content, with an average engagement rate of 4.26%, and her videos are racking up an impressive 1 million views on average. CreatorDB gives her a solid score of 71/100, meaning she's doing a great job overall!

What They Create

The Sumedha creates a diverse range of content, from longer YouTube videos and Shorts to Instagram Reels and TikToks. She's mastered the art of creating content that resonates with her audience. Her YouTube channel features a mix of tutorials, vlogs, and listicles. She's especially good at Shorts! Check out her "Colour Gifts challenge" video, which is hilarious and has racked up over 2.7 million views! Also, her "GRWM in Mountains" Short is super engaging with a 6.43% engagement rate. Her content stands out because it feels authentic and relatable, making her viewers feel like they're hanging out with a friend.

Why They're Great & Where They Can Grow

The Sumedha is fantastic at creating engaging short-form content, particularly on YouTube Shorts. She also excels at connecting with her audience through relatable lifestyle content. Her diverse range of content keeps things fresh and exciting. Looking ahead, she could explore more collaborations with other creators to reach new audiences. Expanding into longer-form content on YouTube could also be a great way to deepen her connection with her existing fans.

Bottom Line

For brands, The Sumedha is a fantastic partner for reaching a young, engaged audience in India. Her high engagement rates and growing popularity make her a valuable asset. For Sumedha, continuing to experiment with new content formats and collaborations will help her take her channel to the next level.