Stanford Graduate School of Business

Overview

Stanford Graduate School of Business isn't just any school; they're a powerhouse of knowledge sharing on platforms like YouTube and Instagram. With a substantial following of over 2.9 million, they're bringing business insights, academic discussions, and entrepreneurial inspiration to a global audience. Ranked in the top 99% of all creators globally and in the US, they're making a significant impact, offering a glimpse into the world of business education and thought leadership directly from one of the world's leading institutions. Their YouTube channel serves as the main hub, offering a wealth of valuable content.

Performance At A Glance

Stanford GSB boasts a massive audience, growing steadily at a rate of 0.39% per month. While that might sound small, it's significant for such a large channel! They rank among the top creators worldwide, achieving high percentile rankings globally, within the US, and among English-speaking channels. Their fans are pretty engaged, with an average engagement rate of 0.11%. Their CreatorDB score of 94 out of 100 shows they're doing a fantastic job creating valuable content that resonates with their audience. This high score reflects consistent quality and audience appeal.

What They Create

Stanford GSB delivers a diverse range of content, from in-depth educational videos and podcasts to shorter, more digestible Instagram posts and reels. They cover topics like economics, entrepreneurship, and academic research, appealing to students, business professionals, and anyone interested in the world of business. One recent video, "A.G. Sulzberger, Publisher and Chairman of The New York Times: Mission Under Pressure," offers unique insights into leadership and media, while their "Stanford Executive Program Alumni Spotlight: Dean Paron" provides an inspiring look at the impact of their programs. The variety of content ensures there's something for everyone interested in business and leadership.

Why They're Great & Where They Can Grow

Stanford GSB excels at providing high-quality educational content, featuring influential speakers, and covering relevant business topics. They are also skilled at diversifying content formats across both YouTube and Instagram. A great area to further explore would be experimenting with more interactive content, like Q&A sessions or live streams, to boost engagement. Collaborations with prominent business figures or influencers could also expand their reach to new audiences.

Bottom Line

For brands looking to partner with a trusted source of business knowledge, Stanford GSB is an excellent choice. For Stanford GSB, focusing on increased engagement and exploring collaborations could take their already impressive online presence to the next level.