Good Morning America

Overview

Good Morning America (GMA) is a household name, a staple of morning television, and a digital powerhouse with a massive online presence. With nearly 14 million followers across platforms, they deliver news, entertainment, and lifestyle content to a broad audience primarily through their YouTube channel. While their global ranking sits around #45,003, their established brand recognition gives them a unique advantage in the crowded online landscape. GMA leverages its broadcasting expertise to create a steady stream of content that keeps viewers informed and entertained.

Performance At A Glance

GMA's online audience is sizable and continues to expand, growing at a rate of 0.24% monthly. While this growth is steady, there is room for improvement. Their ranking within the USA is #7,594, and their fans are fairly engaged, boasting an average engagement rate of 3.50%. CreatorDB gives them a score of 84/100, which indicates a solid foundation and a strong overall online presence. This shows they're doing a lot right, but there's always room to level up!

What They Create

GMA's content spans various categories, including entertainment, news, sports, and lifestyle. They primarily create videos and shorts, utilizing YouTube as their main platform. Recent content includes news updates, interviews, and entertainment clips. For example, their video on Matthew McConaughey trademarking his likeness to protect against AI, though not their most popular, highlights their coverage of timely and relevant topics. They also cover important health news, like their recent piece on Tylenol use during pregnancy. GMA stands out by blending traditional news reporting with engaging segments on pop culture and lifestyle trends.

Why They're Great & Where They Can Grow

GMA excels at leveraging its established brand recognition, consistently delivering high-quality video content, and covering a wide range of topics to appeal to a broad audience. One exciting opportunity would be to create more platform-specific content, tailoring videos and shorts to the unique nuances of TikTok and Instagram. Another avenue for growth could be deeper dives into trending topics, creating longer-form content for their YouTube audience.

Bottom Line

For brands, GMA offers access to a large and diverse audience with strong brand loyalty. For GMA, focusing on platform-specific content and experimenting with longer-form, in-depth pieces could help boost engagement and solidify their position as a leading digital news and entertainment source.