Overview

Nicole Maffi is a Brazilian digital creator making waves with fun, engaging content primarily on YouTube. Think gaming comedy mixed with family-friendly entertainment – that's Nicole! She has cultivated a dedicated following of over 7 million fans. Her videos are a blend of relatable situations, playful challenges, and light-hearted humor, making her a favorite among younger audiences. While she's making a big splash, her global ranking currently sits around the top 4% of creators (Rank #737,594).

Performance At A Glance

Nicole's audience is seriously impressive, and it's still growing! She's seeing a healthy growth rate of almost 2% monthly, with a notable 10% jump in the last 90 days. In Brazil, she ranks in the top 7% of creators (Rank #45,313). What's really cool is how engaged her fans are – her average engagement rate is a solid 2.45%, meaning her viewers are actively liking and commenting on her content. Her CreatorDB score of 82/100 shows she's doing a lot right!

What They Create

Nicole's content spans across YouTube videos and Shorts, plus a sprinkling of posts and Reels on Instagram and TikTok. You'll find her diving into popular games like Roblox, creating funny skits, and tackling challenges that resonate with kids and teens. One of her recent videos, "WE TURNED INTO PUSHEEN KITTIES IN BARRY’S PRISON!", saw great engagement with a high engagement rate of 3.54%. Her content stands out because it's always upbeat, age-appropriate, and full of personality. She manages to create a real sense of community with her viewers.

Why They're Great & Where They Can Grow

Nicole's strengths lie in her ability to connect with her audience through relatable content, her consistent posting schedule on YouTube, and her understanding of current trends in gaming and entertainment. To level up, Nicole could explore more collaborations with other Brazilian creators to broaden her reach even further. Another exciting opportunity is to create more interactive content, like polls or Q&A sessions, to deepen the connection with her fans.

Bottom Line

For brands looking to partner with a family-friendly creator with a large and engaged Brazilian audience, Nicole Maffi is a fantastic choice. For Nicole, focusing on consistent cross-promotion across platforms and exploring new content formats could lead to even greater growth and engagement.