CNBC Make It

Overview

CNBC Make It is your go-to source for stories about people making smart choices and achieving their dreams! Focusing primarily on YouTube, they bring you inspiring tales of entrepreneurs, personal finance tips, and insightful commentary on business and culture. With over 3.1 million followers, they've built a substantial audience eager to learn how to "make it" in today's world. While they're doing great, their current global ranking puts them in the top 97% of creators, suggesting there's still room to climb even higher!

Performance At A Glance

CNBC Make It is seeing steady growth! They're growing at a rate of about 0.51% per month, which is a solid pace. Their fans are super engaged with their content, clocking in an average engagement rate of 2.62% - that means people are really paying attention! Their CreatorDB score is a solid 72/100, indicating strong overall performance. While they rank in the top 97% globally and within the US, there's always room to reach even more people and boost those rankings!

What They Create

CNBC Make It serves up a diverse menu of content, from in-depth YouTube videos and snappy Shorts to engaging posts on Instagram and TikTok. They cover a wide range of topics, including advice, personal finance, education, and news. Recently, their video about a 25-year-old who built a $1 million business that helped his parents retire generated over 60,000 views and a strong engagement rate. Another highlight is the short featuring a 29-year-old who built a $1.6 million business in New York. What makes their content stand out is its focus on real people and actionable advice, making often-complex topics feel relatable and achievable.

Why They're Great & Where They Can Grow

CNBC Make It excels at delivering informative and inspiring stories in an accessible way. They're great at identifying compelling narratives, covering a wide range of relevant topics, and maintaining a consistent brand voice across platforms. An exciting opportunity would be to experiment more with interactive content, like Q&A sessions with featured entrepreneurs, or delve deeper into specific financial topics with mini-series.

Bottom Line

For brands looking to connect with a financially savvy and ambitious audience, CNBC Make It is a fantastic partner. For CNBC Make It, focusing on optimizing YouTube SEO and exploring more interactive content formats could be the key to unlocking even greater growth and engagement.