YnM - Foodie

Overview

Meet YnM - Foodie, a culinary creator cooking up a storm on YouTube and Instagram! Based in India and creating content in Hindi, YnM - Foodie brings the vibrant flavors of Indian cuisine to over 1.5 million followers. While their global ranking sits at around #817,178, they are a significant voice in the Indian food scene, ranking in the top 93% of creators in the country. They offer a delicious mix of traditional recipes and cooking tutorials, making home-cooked meals accessible and fun for everyone.

Performance At A Glance

YnM - Foodie has a sizable and engaged following, with a total reach of over 1.5 million! They're growing steadily, adding about 1.24% to their audience each month. Their engagement rate is impressive at 8.82%, meaning their fans are super engaged with their content, commenting, liking, and sharing their recipes. CreatorDB gives them a solid score of 76/100, indicating a strong and consistent presence in the digital creator space.

What They Create

YnM - Foodie serves up a diverse menu of content centered around food, cooking, and DIY projects. They primarily create YouTube videos and Shorts, with a sprinkling of Instagram Reels. A recent YouTube video, "शादी वाली दाल तड़के वाली दाल ऐसे बनाते है हलवाई लोग आज सिख लो बनाना - Dal Tadka Recipe " (Wedding Style Dal Tadka Recipe), shows their focus on authentic recipes, taught in an easy-to-follow style. Their shorter-form content, like the Mix Veg recipe Shorts "शादी पार्टी वाली चटपटी मिक्स वेज की सब्जी ऐसे बनाई जाती है - Mix Veg Recipe," captures attention with quick and tempting visuals. YnM - Foodie’s content stands out because it feels like learning from a friendly neighborhood chef, offering insider tips and tricks to recreate restaurant-quality dishes at home.

Why They're Great & Where They Can Grow

YnM - Foodie excels at simplifying complex recipes, creating engaging video tutorials, and connecting with their audience through authentic, relatable content. They're also doing a great job of using Shorts to hook viewers and drive traffic to their longer videos.

An exciting opportunity for YnM - Foodie could be collaborating with other food creators, especially those who focus on complementary cuisines or health-focused recipes. Another idea would be to create a series focused on regional Indian cuisine, highlighting the unique dishes from different states.

Bottom Line

For brands looking to tap into the Indian food market, YnM - Foodie is a great partner. Their large and engaged audience, coupled with their authentic and relatable content, makes them a valuable asset. For YnM - Foodie, continuing to experiment with new formats, like live cooking sessions or behind-the-scenes content, could further boost engagement and audience growth.