ABP MAJHA

Overview

ABP MAJHA is a major news force, delivering Marathi-language news and political coverage to a massive audience. With a strong focus on video content primarily on YouTube, they've cultivated a following of over 19.7 million subscribers, making them a key source of information for Marathi speakers in India and beyond. Their commitment to delivering timely news, current events, and local stories has solidified their position as the #1 Marathi language channel and places them among the top media outlets in India, ranking within the top 1100 channels in the country.

Performance At A Glance

ABP MAJHA boasts a huge audience, and they're steadily growing, adding a little over 0.2% to their subscriber base each month. While their global and country rankings are impressive, their engagement rate is around 0.00%, suggesting there's room to boost interaction with their content. Their CreatorDB score is 36 out of 100, indicating solid brand presence, but also highlights potential for improvement in content optimization and audience engagement.

What They Create

ABP MAJHA delivers a constant stream of news and political analysis, primarily in video format. They cover everything from local Nashik city council updates to national political debates. For example, their video featuring Chandrashekhar Bawankule's comments about Uddhav Thackeray gained traction with over 1,400 views, showcasing their ability to capture relevant political discussions. Another recent video covered local elections in Solapur, further cementing their focus on regional and local news coverage. They stand out by providing in-depth coverage of current events, politics, and local stories relevant to their Marathi-speaking audience.

Why They're Great & Where They Can Grow

ABP MAJHA is excellent at delivering up-to-the-minute news, covering a broad range of political topics, and keeping their audience informed about local events. They could explore creating shorter, more shareable clips for platforms like Instagram to broaden their reach and boost engagement. Experimenting with interactive formats like polls or Q&As could also help foster a stronger connection with their audience.

Bottom Line

For brands looking to reach a large, engaged Marathi-speaking audience, ABP MAJHA is a powerful partner. For ABP MAJHA, focusing on increasing audience engagement through interactive content and optimizing their videos for search could significantly boost their overall performance.