So Yummy

Overview

So Yummy is a total treat for anyone who loves drool-worthy food content! With a massive following of over 23 million fans across YouTube, Instagram, and TikTok, they've carved out a delicious niche for themselves. Their main platform, YouTube, is where they really shine, dishing out creative recipes and visually stunning food creations. While ranked among the top content creators globally (around #35,000), So Yummy brings a unique blend of fun and food inspiration to a huge audience.

Performance At A Glance

Even though So Yummy's audience is huge, they're experiencing a slight slowdown in growth recently, with a small dip in followers over the last month. However, their overall long-term growth is still positive! They're ranked highly in the US and for English-speaking creators, showing a strong regional presence. Their engagement rate of 1.34% means their fans are pretty active, liking and commenting on their content. Their CreatorDB score is 33/100, suggesting there's room to optimize their content strategy for even better performance.

What They Create

So Yummy is all about making food fun and accessible! They whip up a variety of content, from quick and easy cooking tutorials to elaborate baking projects, often presented in visually captivating compilations and shorts. Recently, they've been experimenting with adorable animal-themed treats, like their "Capybara cuteness on a stick!" and "This panda cake is cute and sweet 🐼🎂" shorts which are super engaging. What makes their content stand out is the focus on visual appeal, creative ideas, and easy-to-follow instructions.

Why They're Great & Where They Can Grow

So Yummy excels at creating visually appealing and easily digestible food content. Their use of shorts is a smart move, catering to shorter attention spans. Also, their knack for tapping into trending themes (like cute animals) keeps their content fresh and relevant. An exciting opportunity could be exploring more behind-the-scenes content or collaborations with other food creators to expand their reach and bring in new audiences.

Bottom Line

For brands looking to partner with a large and engaged food-loving audience, So Yummy is a great option. For So Yummy themselves, focusing on consistent posting and exploring collaborations could help reignite their growth and boost their CreatorDB score.