Dez Machado

Overview

Dez Machado is a lifestyle creator sharing glimpses into her life with a focus on how-to & style, shopping, and vlogs. Think of her as your relatable friend who invites you along on shopping trips, shares her favorite recipes, and documents everyday moments. Dez primarily shines on YouTube, where she shares longer-form videos, but she also keeps her 1.7 million+ followers updated on Instagram. While Dez is in the top 99% of creators globally, ranking around #261,804, there's definitely room to climb even higher!

Performance At A Glance

While Dez has a dedicated following of over 1.7 million, her growth rate has been slightly negative recently. She's in the top 99% of creators globally, and within the US, her ranking is also in the top 99%. Her fans are fairly engaged, with an average engagement rate of 3.51% across her content. CreatorDB gives her a score of 56/100, suggesting there's potential to optimize her content strategy for even greater impact and reach.

What They Create

Dez creates a mix of content that feels personal and engaging. On YouTube, she posts full-length videos and shorts, while on Instagram, she shares posts and reels. Her content categories range from Howto & Style to more universal Vlogs, with a touch of Social Media Comedy sprinkled in.

A recent highlight is her "PREGNANCY PRANK ON MY MOM (+ my family/friends)" video, which racked up over 32,000 views and 1,200 likes. Another successful upload is her "winter vlog☃️: first job interview, making pambazos & present shopping!" video, which shows her diverse content categories. What makes Dez's content stand out is its relatability and authenticity – she's not afraid to share both the highs and lows of her daily life.

Why They're Great & Where They Can Grow

Dez excels at creating relatable lifestyle content, connecting with her audience on a personal level, and diversifying her content offerings. To level up her game, Dez could explore collaborating with other creators in the lifestyle and DIY spaces to reach new audiences. She could also focus on optimizing her video titles and descriptions with more targeted keywords to improve search visibility.

Bottom Line

Dez is a great fit for brands looking to connect with a young, engaged audience interested in lifestyle, fashion, and everyday life. By focusing on content optimization and strategic collaborations, Dez has the potential to significantly grow her audience and impact.