Doctorly

Overview

Doctorly is your go-to source for all things skincare and beauty, but with a twist – it's delivered by actual doctors! This unique approach has resonated with a huge audience, landing them in the top 99% of creators globally with over 3.8 million followers across YouTube and Instagram. Primarily focusing on YouTube, Doctorly blends educational content with how-to guides and vlogs, making complex medical information accessible and engaging for everyone. Think of them as your friendly neighborhood dermatologists, giving expert advice straight to your screen!

Performance At A Glance

Doctorly's audience is massive and still growing! They're currently experiencing a healthy growth rate, adding around 0.68% to their follower count each month. Their global ranking puts them in the top 99% of creators worldwide, and their fans are super engaged with their content, boasting an average engagement rate of 2.50%. With a CreatorDB score of 84/100, Doctorly is recognized as a high-performing creator, indicating strong influence and consistent content quality.

What They Create

Doctorly creates content primarily focused on skincare, beauty, and general health advice. They excel at creating both longer-form YouTube videos and engaging YouTube Shorts. Their content mix includes in-depth reviews, how-to guides, and vlogs. A recent hit is their video, "Best Moisturizers of the Year | Doctorly Favorites of 2025," which racked up nearly 94,000 views and showcases their expertise in product recommendations. They also have shorts like "Dermatologists Rate Aging Skincare Products | Doctorly #shorts" that went viral with almost 300,000 views, proving their ability to create shareable and engaging short-form content. What sets Doctorly apart is their medical background, lending credibility and trust to their recommendations.

Why They're Great & Where They Can Grow

Doctorly excels at:

• Expert Authority: Their medical background gives them unmatched credibility.
• Engaging Education: They break down complex topics into easy-to-understand advice.
• Consistent Quality: Their CreatorDB score shows consistent high performance.

An exciting opportunity would be to explore more collaborations with other medical professionals or beauty influencers to reach new audiences. They could also expand their Instagram presence with more interactive content, like Q&A sessions or behind-the-scenes glimpses into their practice.

Bottom Line

For brands, Doctorly offers a powerful platform to reach a highly engaged audience seeking credible skincare and beauty advice. For Doctorly, continuing to experiment with different content formats and collaborations will help them further solidify their position as a leading voice in the online skincare community.