B&H Photo

Overview

B&H Photo Video Pro Audio is the go-to resource for photographers, filmmakers, and tech enthusiasts. With a massive following of over 1.6 million subscribers on YouTube, they've built a reputation for providing in-depth reviews, tutorials, and the latest news in the world of cameras, audio equipment, and more. While their global rank sits in the top 98% at #286,201, their consistent, high-quality content keeps their audience coming back for more. Their YouTube channel is their main stage, but they're also experimenting with Instagram to reach an even wider audience.

Performance At A Glance

B&H Photo's audience is steadily growing, adding around 0.28% each month. That's solid growth for such a large channel! They’re ranked in the top 98% of creators globally, within the US, and for English-speaking content, showcasing their broad appeal and established presence. Their fans are pretty engaged, too, with an average engagement rate of 1.36%. While their CreatorDB score is 48/100 (room for improvement!), this doesn't tell the whole story – their consistent, informative content is a valuable resource for their niche.

What They Create

B&H Photo creates a mix of long-form videos and short, snappy content. On YouTube, you'll find everything from detailed camera reviews and filmmaking tutorials to explorations of new home technology. They're also dipping their toes into Instagram with posts and Reels. A recent YouTube video, "ANTIGRAVITY Revolutionized Drones with an 8K 360 Model!" highlights their ability to cover cutting-edge tech, while a short like "Meet your deSSDiny with the new @Samsung 8TB SSD 🧙‍♀️" shows their lighter, more engaging side. Their content stands out because it's both informative and presented in a professional, accessible way.

Why They're Great & Where They Can Grow

B&H Photo excels at providing expert insights, creating high-quality video content, and consistently delivering valuable information to their audience. One exciting opportunity could be doubling down on short-form content to reach a wider audience through platforms like TikTok. Also, incorporating more user-generated content, like showcasing work from their audience using B&H-purchased equipment, could boost engagement and community feeling.

Bottom Line

For brands, B&H Photo offers direct access to a highly engaged audience of photography and videography professionals and enthusiasts. For B&H Photo, focusing on improving their CreatorDB score by optimizing content for engagement and exploring new platforms could help them reach an even broader audience.