PTCPunjabi

Overview

PTCPunjabi is a major player in the world of Punjabi entertainment, broadcasting news, shows, and cultural content to a huge audience. With over 5.2 million followers on YouTube, their main platform, they're a verified voice bringing Punjabi culture to viewers in India and around the globe. They've earned a global ranking of #104,648 and a country ranking of #9,906, showing their significant influence within India's digital landscape. PTCPunjabi is more than just a channel; it's a digital bridge connecting people to their heritage.

Performance At A Glance

PTCPunjabi has a massive following of over 5.2 million, and they're growing at a steady pace! Their audience increased by 0.61% in the last 30 days, showing consistent growth. They rank among the top 1% of channels in India, which is super impressive. Their fans are pretty engaged with their content too, with an average engagement rate of 3.75%. CreatorDB gives them a score of 73/100, which means they're doing a solid job creating content that resonates with their audience.

What They Create

PTCPunjabi serves up a mix of entertainment, broadcasting, and media production. They have a strong presence on YouTube, with 171 videos and a whopping 594 Shorts. They also dabble in Instagram Reels, though that's a smaller part of their content strategy. Recent popular shorts include clips from "Voice of Punjab 16," like one that gained almost 7,000 views by asking viewers which dance steps they enjoyed the most. They also feature interviews with Bollywood stars like Suniel Shetty, discussing exciting projects like Border 2! Their content covers vlogs, family moments, expat experiences, world religions, and cultural insights, offering a diverse range of topics.

Why They're Great & Where They Can Grow

PTCPunjabi excels at delivering culturally relevant content, leveraging short-form video effectively, and securing exclusive interviews with notable figures. They're really good at tapping into the pulse of Punjabi culture and entertainment. One exciting opportunity for them would be to engage more deeply with their Instagram audience through more frequent Reels. Another idea would be to create interactive content like polls and Q&As to further boost engagement.

Bottom Line

For brands, PTCPunjabi offers a fantastic opportunity to connect with a large, engaged Punjabi-speaking audience. For PTCPunjabi, focusing on optimizing their Instagram strategy and experimenting with interactive content could help them reach even greater heights!