Insider

Overview

Insider is your go-to source for a deep dive into how things really work. From the intricate world of crime to the fascinating processes behind everyday jobs, Insider pulls back the curtain with authorized accounts and expert commentary. They've built a substantial audience of over 16 million followers, primarily on YouTube, where they explore topics ranging from filmmaking to cultural trends. While sitting at rank #43,481 globally, Insider offers viewers a glimpse into worlds they might never otherwise experience, making them a compelling source of information and entertainment.

Performance At A Glance

Insider's audience is massive, but their growth has slowed recently, showing a slight dip of -0.49% over the last month. While growth is down, their established presence keeps them ranked highly within the United States and among English-speaking creators. Their fans are super engaged, with an average engagement rate of 2.42% across their content. This level of interaction is impressive, especially considering their large following. Their solid CreatorDB score of 92/100 signals a strong, well-maintained online presence and consistent content quality.

What They Create

Insider produces a diverse range of content, primarily focusing on in-depth videos that explore various topics. They also experiment with Shorts on YouTube and TikTok, and posts/Reels on Instagram to keep things fresh. A recent video, "How Supermax Prisons Actually Work | How Crime Works | Insider," racked up over a million views by providing a detailed look at a fascinating and often misunderstood topic. Another video, "How 911 Dispatchers Actually Work | Authorized Account | Insider," gave viewers an inside look at a high-pressure job, highlighting the human element behind the emergency response system. What makes Insider's content stand out is their dedication to providing factual, well-researched information in an engaging and accessible format.

Why They're Great & Where They Can Grow

Insider excels at providing unique access and expert perspectives on a wide range of subjects. Their commitment to in-depth reporting and visually appealing content keeps viewers coming back for more. They're also great at leveraging different platforms to reach a broader audience. An exciting opportunity for Insider could be to collaborate with subject matter experts or other creators to further expand their reach and add new dimensions to their existing content. They could also delve deeper into interactive formats, like Q&As or live streams, to foster a stronger connection with their audience.

Bottom Line

For brands looking to partner with a creator who can deliver informative and engaging content to a large, curious audience, Insider is a solid choice. Insider could elevate their strategy by optimizing Shorts content with trending audio and tighter storytelling to attract a younger audience and boost overall engagement.