Overview

Meet Howard Lee, a seriously talented artist captivating a massive audience of nearly 2.4 million followers on YouTube! Howard brings art to life with his incredible drawing skills, focusing on "Howto & Style" content that teaches viewers how to create their own amazing artwork. From mind-bending 3D illusions to simple, fun drawings, Howard's channel is a vibrant hub for art enthusiasts. While ranked in the top 99% globally at #24,883, Howard's unique style makes him a standout creator in the art space.

Performance At A Glance

Howard's got a dedicated fanbase that's steadily growing! Over the last 30 days, they've seen growth of 0.82%, and a substantial 3.02% over the last 90 days. Globally, Howard's channel ranks in the top 99%, holding the spot of #24,883. Within the UK, Howard is ranked at #606. Their fans are super engaged with their content, boasting an average engagement rate of 1.32% across their videos, and their average view count is an impressive 1,017,028! CreatorDB gives Howard a solid score of 67/100, indicating strong overall performance.

What They Create

Howard's YouTube channel is a treasure trove of artistic inspiration! He creates a mix of longer-form video tutorials and engaging YouTube Shorts, primarily focusing on drawing, art, and DIY projects. He often dives into popular culture, drawing characters from superheroes to the Demogorgon from Stranger Things. Speaking of which, his recent short, "Draw a Demogorgon!," racked up over 21,000 views, showcasing his ability to tap into trending topics. Then there's his "Draw a Banana" short, which gained almost 300,000 views! What makes Howard's content stand out is his ability to make art accessible and fun for everyone, regardless of skill level.

Why They're Great & Where They Can Grow

Howard excels at creating engaging and accessible art tutorials that appeal to a wide audience. His ability to create mind-blowing 3D illusions is a definite strength, as is his knack for tapping into trending topics and characters. And his use of YouTube Shorts is proving to be a great way to boost visibility.

An exciting opportunity for Howard would be to collaborate with other artists or brands in the art supply space. He could also explore creating more themed drawing challenges or contests to further boost community engagement.

Bottom Line

Brands looking to connect with a highly engaged art-loving audience should definitely consider partnering with Howard Lee. For Howard, experimenting with live drawing sessions or Q&As could be a fantastic way to further connect with his fans and build an even stronger community.