Rick Ro$$

Overview

Rick Ro$$ is a major player on YouTube, captivating over 4 million subscribers with a diverse mix of content that goes way beyond just music. While known for his rap career, his channel offers a glimpse into his lifestyle, featuring everything from DIY projects and travel vlogs to extreme sports adventures and even his love for animals on his farm. Ranked among the top creators globally and in the US, Rick Ro$$ proves he's more than just a musician – he's a multifaceted entertainer with a broad appeal.

Performance At A Glance

Rick Ro$$ boasts a substantial following of over 4 million on YouTube, and they're growing steadily! While the growth rate is consistent around 1.5% over the last month and 90 days, even a small percentage jump at this scale means thousands of new fans. He's sitting pretty high in the YouTube rankings, placing in the top tier globally, within the US, and among English-speaking creators. His fans are also super engaged with his content, averaging an impressive 3.44% engagement rate. All this contributes to a strong CreatorDB score of 77/100, showing that Rick Ro$$ is doing a lot right!

What They Create

Rick Ro$$'s YouTube channel is a vibrant mix of content! While music videos are a staple, he also dives into DIY projects, shares vlogs of his travels and events, and even showcases his interests in extreme sports and his farm life. He utilizes both traditional YouTube videos and Shorts. A recent standout is the music video for "Etana, Rick Ross - Kiss Of Judas," which has racked up over 8.8 million views! On the other hand, his "Rick Ross, Pharrell Williams - For The Money (Official Music Video)" also hit almost 4.3 million views. Rick's ability to blend his music career with glimpses into his personal life is what makes his channel so engaging and relatable.

Why They're Great & Where They Can Grow

Rick Ro$$ excels at creating high-quality music videos, tapping into his established fanbase. His diverse content, branching out into lifestyle topics, keeps things fresh and attracts a wider audience. Finally, he effectively uses both long-form videos and Shorts to reach different viewers. An exciting opportunity could be to collaborate with other creators in the DIY, travel, or animal categories to further expand his reach. Live streams showcasing his farm or DIY projects could also create a more interactive experience for his fans.

Bottom Line

Rick Ro$$ is a powerful influencer with a diverse audience, making him an attractive partner for brands in music, lifestyle, and even agricultural sectors. For Rick, doubling down on interactive content like Q&As or live streams could significantly boost engagement and build an even stronger community.