Instagram

Overview

Instagram, the social media giant, isn't just a platform; it is a content creator in its own right! With a staggering 704 million+ followers, Instagram uses its channels to showcase the platform's possibilities, highlight trending creators, and offer tutorials. While ranking in the top 100% globally at #19,186, Instagram uses its massive reach to engage users with behind-the-scenes content, creator spotlights, and fun, engaging snippets. It's like getting a peek behind the curtain of the world's most popular photo album.

Performance At A Glance

Instagram's growth is steady, chugging along at a 0.14% increase in followers over the last 30 days. While their global and regional rankings are solid, there's always room to climb higher! Their average engagement rate sits at 0.08%, and videos average around 190,464 views. Their CreatorDB score is 52/100, indicating a moderate level of influence and engagement compared to other creators. While the reach is undeniably massive, boosting engagement would be a key focus.

What They Create

Instagram's content is a mixed bag of fun and informative posts. They create content that falls into the categories of digital creator, entertainment, and education. You'll find everything from short, snappy reels featuring artists like Asake and Wizkid, to longer-form "Carversations" with Usher. The "Asake and Wizkid | Close Friends Only with Instagram" video is a great example, raking in over 150,000 views and offering a glimpse into the creative process of top musicians. Their content stands out because it leverages the platform's trends and highlights influential figures, keeping it relevant and engaging for users.

Why They're Great & Where They Can Grow

Instagram excels at leveraging its platform to promote artists and show off its features. They're also great at tapping into trending topics and collaborating with big names. One exciting opportunity could be to create more interactive content, like polls or Q&A sessions, to directly engage their massive audience. Another avenue to explore is creating more in-depth tutorials on lesser-known features to help users get the most out of the platform.

Bottom Line

For brands, partnering with Instagram means accessing a global audience and aligning with a platform synonymous with visual storytelling. For Instagram, focusing on boosting engagement through interactive content and in-depth tutorials could take their content game to the next level!