Союзмультфильм

Overview

Союзмультфильм (Soyuzmultfilm) isn't just any animation studio; it's a beloved piece of Russian cultural heritage, bringing classic characters and heartwarming stories to generations. With a massive following of over 4.8 million subscribers on YouTube, their main platform, they’re a powerhouse in the world of children's entertainment. While their global ranking sits at #807,478, placing them in the top 96%, their enduring appeal and consistent content keep them a relevant and cherished brand.

Performance At A Glance

Soyuzmultfilm is steadily growing, with a 1.51% increase in followers over the last 30 days, showing consistent engagement. Their growth in the last 90 days is even more impressive at 6%! Their country and language rankings place them in the top 91%, a testament to their strong presence within the Russian-speaking world. Their fans are pretty engaged, with an average engagement rate of 1.43% across their content. Their CreatorDB score of 75/100 indicates a solid overall performance, suggesting a well-maintained channel with good content strategy.

What They Create

Soyuzmultfilm crafts a delightful mix of animated videos and shorts, primarily focused on children's entertainment. They've got 219 full-length videos and a whopping 547 shorts on YouTube, showing they're committed to both long-form storytelling and bite-sized fun. They also dabble in Instagram (posts and Reels) and TikTok. A recent highlight is their adorable song, "От декабря до февраля ❄️ — (с)нежная песенка для детей ⭐ Умка #союзмультфильм #мультик," which has garnered nearly 7,000 views on Shorts! Their content stands out because it blends nostalgic charm with modern animation techniques, creating something that appeals to both kids and their parents.

Why They're Great & Where They Can Grow

Soyuzmultfilm excels at creating content that's both educational and entertaining, tapping into the power of nostalgia and leveraging their iconic brand. They're also doing a great job of utilizing YouTube Shorts to reach a wider audience. An exciting opportunity would be to explore collaborations with modern Russian musicians to create even more catchy and shareable children's songs. They could also expand their presence on platforms like Instagram and TikTok by creating behind-the-scenes content or interactive challenges related to their characters.

Bottom Line

For brands looking to connect with families in Russia and the Russian-speaking world, Союзмультфильм is a goldmine. To level up, Союзмультфильм could look into deeper analytics on their different content types to see what resonates most with their audience, and A/B test thumbnails and titles to optimize for click-through rates.