Backfire

Overview

Backfire is your go-to source for all things firearms, hunting, and outdoor adventure! This YouTube creator, with a following of over a million strong, dives deep into the world of guns, offering reviews, commentary, and insights that you won't find anywhere else. While Backfire also has a presence on Instagram, YouTube is where they truly shine, captivating audiences with their expert knowledge and engaging personality. Although ranked #2,160,794 globally, Backfire's focused niche makes them a powerful voice in their specific area of expertise.

Performance At A Glance

Backfire has built a loyal following of over 1,002,234 fans! While their follower count has remained relatively stable recently, showing 1.62% growth in the last 90 days, their engagement rate is a healthy 2.43%, showing their fans are super engaged with their content. Globally, they're ranked in the top 86% of creators, and in the USA, they're in the top 83%. Their CreatorDB score of 75/100 suggests that they're doing a solid job of creating quality content and connecting with their audience, with room to optimize further.

What They Create

Backfire's bread and butter is YouTube videos, with a mix of longer-form content and Shorts. They've also experimented with Instagram posts and Reels, though their YouTube presence is much stronger. Their content focuses on sports-related topics like hunting, shooting, and outdoor recreation, often through the lens of firearm science and technology.

One of their recent hits, "The Truth About 308 For Hunting," racked up over 321,000 views, proving that their audience is hungry for in-depth discussions on specific cartridges. Videos like "The Accuracy Data Gunmakers Never Wanted You To See" show they're not afraid to tackle controversial topics, attracting viewers with a promise of exclusive information. Backfire's content stands out because it's informative, opinionated, and directly addresses the questions their audience has.

Why They're Great & Where They Can Grow

Backfire excels at creating in-depth, informative content about firearms and related topics. Their technical expertise and willingness to share potentially controversial data are major strengths. They also do a great job of sparking conversation and debate within their community.

To really take things to the next level, Backfire could explore collaborations with other creators in the hunting and outdoor space. Live Q&A sessions could also be a great way to boost engagement and build a stronger connection with their audience.

Bottom Line

For brands in the firearms, hunting, or outdoor gear industries, Backfire offers a targeted and engaged audience. For Backfire themselves, continuing to experiment with different content formats and focusing on community engagement could unlock even greater growth.