Bring Your Own Laptop

Overview

Bring Your Own Laptop (BYOL) is your go-to guru for all things design and digital skills! This verified creator boasts a strong presence on YouTube, where they've amassed over 861,000 followers eager to learn the ins and outs of software like Illustrator and Figma. They break down complex concepts into easy-to-follow tutorials, making design accessible to everyone. While they're making waves in the design education space, BYOL currently ranks in the top 95% of all creators globally, a testament to their growing influence.

Performance At A Glance

BYOL is experiencing solid growth, adding around 3.25% to their fanbase each month! That's fantastic momentum. Their global ranking puts them in the top 95% of content creators overall and in the top 94% in the US. Plus, their fans are super engaged with their content, with an average engagement rate of 2.29%. This means people aren't just watching; they're liking, commenting, and sharing! Their CreatorDB score of 54/100 shows there's room to grow, but it also indicates a solid foundation to build upon.

What They Create

BYOL specializes in educational content, primarily focused on design and software tutorials. They've published a healthy mix of content, including 89 long-form YouTube videos, 25 YouTube Shorts, and a smaller presence on Instagram with 24 posts and 12 Reels. A recent video, "Affinity is Free. What Does That Mean for Designers?" is a great example of their content. It generated over 19,000 views, showing how their audience values insights into the latest design software. BYOL stands out by offering practical, actionable advice that viewers can immediately apply to their own projects.

Why They're Great & Where They Can Grow

BYOL excels at simplifying complex software, creating engaging tutorials, and fostering a community of learners. They are great at delivering consistent content on YouTube and their high engagement rates show they have a loyal following. An exciting opportunity for BYOL would be to diversify their content formats further, experimenting with longer-form vlogs or behind-the-scenes content. Collaborations with other design influencers could also significantly expand their reach.

Bottom Line

Brands looking to connect with a highly engaged audience of designers and creatives should definitely consider partnering with Bring Your Own Laptop. For BYOL themselves, focusing on consistent cross-platform promotion and experimenting with new content formats could be key to unlocking even greater growth.