Маша та Ведмідь

Overview

Маша та Ведмідь (Masha and the Bear) is a global phenomenon, bringing laughter and heartwarming stories to millions! This Ukrainian-language channel, primarily on YouTube, features the adorable and mischievous Masha and her gentle bear companion. With a massive following of over 18.6 million, they've charmed their way into the hearts of families worldwide. While ranked #2 in Ukraine and #1 for Ukrainian-language channels, they still hold an impressive global ranking of #253,704. They're a true testament to the power of animation and universal storytelling.

Performance At A Glance

Their audience is huge, and while they experienced a slight dip in growth over the past week, they're steadily growing at a rate of 0.54% per month, and over 1% in the last 90 days, which is solid for such a large channel. Their global and country rankings are already impressive, but there's always room to climb! Their average engagement rate is 1.40%, meaning their fans are super engaged with their content, and they're pulling in an average of 111,891 views per video. Their CreatorDB score is 62/100, which indicates they're doing well, but have opportunities to further optimize their content strategy.

What They Create

Маша та Ведмідь creates a delightful mix of full-length animated videos and engaging Shorts. They've got 274 longer videos and 374 Shorts on YouTube, plus a smaller presence on TikTok with 20 videos. A recent standout Short, "Найталановитіший Ведмідь у світі! 🐻🏆" (The Most Talented Bear in the World!) showcasing Bear's talents, racked up over 63,000 views. Another popular video, "Маша та Ведмідь 👧🐻 Ріжки на ніжках 🐐 Чому не всіх тварин тримають у будинку?" (Masha and the Bear 👧🐻 Horns on Legs 🐐 Why are not all animals kept in the house?), combines humor and educational elements. Their content stands out because of its high-quality animation, relatable characters, and stories that resonate with kids and parents alike.

Why They're Great & Where They Can Grow

Маша та Ведмідь excels at creating universally appealing content, leveraging the power of animation to tell simple, engaging stories. They also do a great job of mixing long-form videos with shorter, snackable content to keep their audience entertained. One exciting opportunity would be to explore more interactive content, like polls or Q&A sessions, to boost engagement even further. They could also experiment with collaborations with other family-friendly creators to reach new audiences.

Bottom Line

For brands looking to connect with families, Маша та Ведмідь offers a fantastic partnership opportunity. For the channel itself, focusing on increasing engagement through interactive content and exploring collaborations could take them to the next level.