Okezone

Overview

Okezone is a major Indonesian news and media outlet making waves on YouTube and Instagram! With a strong focus on delivering up-to-the-minute news, sports highlights, and entertaining clips, they've built a dedicated following of over 2.7 million subscribers on YouTube. They’re a verified source, which adds to their credibility. Ranking within the top 99% of creators globally (#149,673), in Indonesia (#6,794), and among Indonesian-language channels (#6,094), Okezone is a key player in the Indonesian digital landscape.

Performance At A Glance

Okezone boasts an impressive reach, and their audience is steadily growing. Over the last 30 days, they've seen a growth rate of 0.62%, and a whopping 5.16% over the last 90 days. Their fans are pretty engaged, with an average engagement rate of 1.49%. CreatorDB gives them a score of 69/100, indicating solid overall performance – there’s always room to improve, but they’re doing a good job! This score reflects their reach, engagement, and consistency in delivering content.

What They Create

Okezone serves up a diverse mix of content! On YouTube, you'll find everything from short, snappy news updates ("Snapnews") to in-depth sports analysis ("Morning Zone") and entertaining clips. They primarily use YouTube videos, with a sprinkle of YouTube Shorts and a couple of Instagram posts. One recent "Snapnews" video, "Detik-Detik Polisi Kejar dan Amankan Kelompok Remaja Hendak Tawuran di Jember | Snapnews," shows their commitment to covering local news and current events. Another video, "Ingin Comeback Bela Timnas Indonesia, Saddil Ramdani Siap Menggila di Persib Bandung | Morning Zone," dives into the world of Indonesian sports. Their dedication to providing timely and relevant content keeps viewers coming back for more.

Why They're Great & Where They Can Grow

Okezone excels at delivering timely news and sports content, catering to a large Indonesian-speaking audience. Their verified status adds to their trustworthiness. They're also great at balancing serious news with more lighthearted entertainment clips.

One exciting opportunity would be to experiment more with YouTube Shorts to reach a wider audience and boost engagement. They could also consider expanding their Instagram presence with more visually appealing content to complement their YouTube videos.

Bottom Line

For brands looking to connect with a large and engaged Indonesian audience, Okezone is a solid partner. For Okezone, focusing on optimizing their content for search and experimenting with different formats could help them further boost their reach and engagement.