Overview

Cassandra Bankson is your go-to medical esthetician, serving up skincare secrets and debunking beauty myths across YouTube, Instagram, and TikTok. With a whopping 3 million+ followers, she’s a trusted voice in the beauty world, known for her accessible advice and no-nonsense approach. While she's active on multiple platforms, YouTube is where she truly shines. Ranking in the top 97% globally, Cassandra is making a real impact, helping people understand their skin and make informed choices.

Performance At A Glance

Cassandra’s audience is massive and still growing! Her growth rate is steady, around 0.34% per month, which is impressive given her already substantial following. Globally, she's in the top 97% of creators, and in the USA, she crushes it in the top 96%. Her fans are super engaged with her content, boasting an average engagement rate of 1.65%. Her CreatorDB score of 81/100 shows she's doing a fantastic job creating valuable content and connecting with her audience.

What They Create

Cassandra creates a mix of videos, shorts, and posts across her platforms, primarily focusing on advice, beauty, and skincare tutorials. Her content is all about educating her audience, reviewing products, and sharing tips to help them achieve healthy, glowing skin. Recently, her short video, "Not all lip balms," went viral, racking up over 1.4 million views! This video perfectly showcases her ability to simplify complex beauty topics and grab attention with relatable content. She really knows how to break down skincare into easy-to-digest nuggets of wisdom.

Why They're Great & Where They Can Grow

Cassandra excels at delivering expert advice in a relatable and engaging way. Her authenticity shines through, building trust with her audience. She's also great at capitalizing on trending topics and formats like Shorts. One exciting opportunity would be to expand into longer-form content on YouTube, diving deeper into specific skincare concerns or treatments. Another area to explore could be collaborative content with other experts or influencers in the beauty and wellness space.

Bottom Line

For brands, partnering with Cassandra would provide access to a highly engaged audience that trusts her recommendations. For Cassandra, continuing to experiment with different content formats and collaborations could unlock even greater growth potential.