Paloma Cipriano

Overview

Paloma Cipriano is a Brazilian digital creator who's making a name for herself by sharing DIY projects and peeks into her personal life with a touch of "How-To & Style". Her main base is on YouTube, where she's built a community of over 2.2 million subscribers who tune in for her creative ideas and down-to-earth personality. While she’s in the top 92% of creators globally, ranking at #1,496,982, Paloma’s really connecting with audiences in Brazil, where she's ranked in the top 88% (#79,936).

Performance At A Glance

Paloma's audience is huge, but her growth has been slightly negative recently, showing a -0.02% change over the last month. But don't let that fool you! Her average engagement rate is a solid 4.88%, meaning her fans are super engaged with her content. This is reflected in the number of likes, shares, and comments her videos receive. CreatorDB gives her a score of 49/100, which indicates some room for improvement, but also highlights her existing strengths in connecting with her audience.

What They Create

Paloma's content is a mix of longer YouTube videos, shorter YouTube Shorts, TikTok videos, and posts/reels on Instagram. She really shines with her "How-To & Style" DIY videos. A recent example of her content includes "Will I sell the farm?", a vlog-style video that has garnered over 26,000 views. Another great example is "Tinta caseira super barata e de qualidade", a video about making cheap and high-quality homemade paint, which received a high engagement rate of 12.60%. Paloma's content stands out because it's practical, accessible, and reflects her personality, making her viewers feel like they're learning from a friend.

Why They're Great & Where They Can Grow

Paloma's strengths lie in her authenticity, her relatable DIY projects, and her ability to connect with a Brazilian audience. She's great at creating content that's both informative and entertaining.

Exciting opportunities for Paloma could include:

• Collaborating with other Brazilian DIY creators to reach new audiences.
• Expanding into more specific DIY niches, like gardening or home decor, to attract targeted viewers.

Bottom Line

Paloma Cipriano is a creator with a huge reach and a strong connection with her audience. For brands looking to tap into the Brazilian DIY market, she’s definitely worth considering. As for Paloma, focusing on consistent content and exploring trending DIY topics could help her supercharge her growth!