ЖИЗА

Overview

ЖИЗА is a Russian-language creator making waves on YouTube and Instagram! With over 1.1 million followers, they are crafting engaging content that blends "People & Blogs" with educational insights, entertainment, and community building. Their videos delve into engineering topics, offering a unique perspective that resonates with a wide audience. While ranked within the top 90% globally, ЖИЗА holds a strong position in the Russian-speaking creator landscape. They are a verified creator, showcasing authenticity and credibility in their niche.

Performance At A Glance

ЖИЗА boasts a substantial following, but their growth is showing signs of slowing down in recent months, with a slight dip over the past 90 days. Although recent growth is near flat, they continue to hold a place within the top 81% of creators in Russia, and top 80% of Russian language creators. Their fans are moderately engaged with their content, demonstrated by an average engagement rate of 0.45%. CreatorDB gives them a score of 67/100, suggesting there's room to optimize their content strategy for even greater impact and visibility.

What They Create

ЖИЗА is a master of short-form content, primarily utilizing YouTube Shorts to deliver quick, engaging insights. They also maintain a presence with longer YouTube videos and Instagram posts/reels. Recent shorts explore themes around design and talent, sparking conversations with their audience. For example, their short "в регионах живут таланты?" (Are there talents living in the regions?) generated over 14,000 views, showcasing the audience's interest in talent discovery. Their content stands out by addressing everyday situations and professional topics with a relatable and often humorous approach.

Why They're Great & Where They Can Grow

ЖИЗА excels at creating easily digestible content and tapping into relevant cultural conversations. Their use of humor and relatable scenarios makes complex topics accessible. They're also great at using YouTube Shorts to capture attention quickly.

To further grow, ЖИЗА could explore collaborating with other Russian-speaking creators in the design or engineering space. Experimenting with interactive content like polls or Q&A sessions could also boost engagement.

Bottom Line

ЖИЗА presents a great opportunity for brands targeting a Russian-speaking audience interested in design, engineering, and relatable everyday life. For ЖИЗА, focusing on consistent uploads and optimizing content for search (especially on YouTube) could unlock even greater growth potential.