Zach Choi

Overview

Zach Choi is a massive name in the online food scene, captivating millions with his ASMR mukbangs and cooking content. He's built a huge fanbase across YouTube, Instagram, and TikTok, but YouTube is definitely his kingdom. Zach's known for his close-up shots of incredibly delicious (and often gigantic!) meals, making viewers feel like they're right there with him. With a global ranking of #1,622 and a staggering 76 million+ followers, he's a force to be reckoned with in the digital creator world.

Performance At A Glance

Zach Choi has a massive audience of over 76 million, placing him among the top creators globally! While his growth rate is currently modest at 0.06% over the last 30 days, his sheer reach speaks volumes. He’s ranked in the top 100% of creators worldwide, in the USA, and among English-speaking creators. His average engagement rate sits at a healthy 2.97%, meaning his fans are super engaged with his content! CreatorDB gives him a score of 68/100, which suggests there’s room to optimize and further boost his performance.

What They Create

Zach Choi's channel is a feast for the eyes and ears! He's best known for his mesmerizing mukbangs, where he devours massive amounts of food while providing satisfying ASMR sounds. He also whips up incredible dishes, sharing his cooking skills with his audience. He posts a mix of long-form videos, YouTube Shorts, Instagram Reels, and TikTok videos. One recent YouTube Short, "would you eat this? #shorts," grabbed over 1.3 million views and 48,000 likes, proving the power of quick, engaging food content. His longer "Best of Zach Choi Foods" compilations showcase his cooking and ASMR skills, offering a more immersive viewing experience. What makes his content special is the combination of delicious-looking food, satisfying sounds, and his engaging personality.

Why They're Great & Where They Can Grow

Zach excels at creating visually appealing and sonically satisfying content. He's also fantastic at tapping into the ASMR trend, which has a huge and dedicated following. Plus, his cooking skills add another layer of appeal, making him more than just a mukbang artist. An exciting opportunity for Zach would be to explore collaborations with other food creators or chefs. He could also experiment with different types of food challenges or recipes to keep his content fresh and engaging.

Bottom Line

For brands looking to partner with a food-focused creator, Zach Choi offers massive reach and engagement. For Zach himself, focusing on consistent content creation, especially short-form videos, and experimenting with new formats could help him further boost his growth and engagement.