Overview

SpaceX, led by Elon Musk, is a household name synonymous with space exploration and groundbreaking technology. While they're known for launching rockets and pushing the boundaries of what's possible, their Instagram account, with a massive 24.2 million followers, offers a unique glimpse into the world of aerospace. Ranked among the top creators globally at #15,953, SpaceX doesn't just show off rockets; they're building a community around the future of space travel.

Performance At A Glance

SpaceX has a huge audience, but lately, their growth has been pretty steady. They're growing at about 0.02% each month. While they're ranked high globally, their engagement rate sits around 0.17%. That means that out of all their followers, a small percentage are actively liking, commenting, and sharing their content. Their CreatorDB score is a solid 73/100, indicating they're doing a good job overall, but there's always room to reach for the stars!

What They Create

SpaceX's content is a mix of visually stunning images and videos showcasing their rockets, spacecraft, and behind-the-scenes glimpses of their operations. While their core business is aerospace, their recent content strategy has taken a surprising turn: they've been posting videos of rubber duckies surprising various animals in car rides! For example, one video, "Rubber Ducky Surprises Puppy, Frog & Wolf with Car Ride Chase," racked up over 3.2 million views. This unexpected comedic element is definitely capturing attention, blending the serious with the silly. They use a mix of Instagram posts and Reels, plus some YouTube videos and Shorts, but their Instagram presence is the main focus.

Why They're Great & Where They Can Grow

SpaceX excels at visual storytelling. Their images and videos are captivating and offer a rare look into the world of space exploration. They're also doing a great job of experimenting with different content formats and topics to broaden their appeal.

An exciting opportunity for SpaceX would be to incorporate more user-generated content, featuring their fans' artwork, questions, or even stories about how SpaceX has inspired them. They could also leverage more Instagram Stories with interactive Q&A sessions with their engineers and scientists to build deeper engagement.

Bottom Line

For brands, partnering with SpaceX offers unparalleled access to a tech-savvy and future-oriented audience. For SpaceX, doubling down on interactive content and community-building initiatives could significantly boost their engagement rate and further solidify their position as a leader in the digital space.