Overview

Get ready to meet Mr. Mario Bautista, a Mexican artist who's making waves with his music, comedy, and all-around entertainment! Primarily captivating audiences on Instagram, where he boasts over 11.7 million followers, Mario brings a unique blend of original music, lyrics, and vlogs to his dedicated fanbase. While his content resonates globally, his Spanish-language focus allows him to connect deeply with audiences in Mexico and beyond. Currently ranked among the top creators in Mexico (around #1,566), Mario is a force to be reckoned with in the Latin American entertainment scene.

Performance At A Glance

Let's dive into the numbers! While Mario's follower count is impressive, his growth has been slightly negative in the past month at -0.13%. This indicates a need to re-evaluate content strategies to regain momentum. Despite this, his fans are super engaged with his content, boasting an average engagement rate of 7.05%! Globally, he ranks around #114,530, showcasing the vastness of the creator landscape. His CreatorDB score of 75/100 suggests a solid foundation, indicating a strong understanding of his audience and platform dynamics, but also room for improvement to reach that top tier.

What They Create

Mario Bautista serves up a diverse mix of content across YouTube, Instagram, and TikTok. He's got 38 YouTube videos and 21 Shorts for those who want a quick dose of his personality. On Instagram, he keeps things fresh with 18 posts and 11 Reels. TikTok is in the mix too, with 32 videos. A standout recent post is his collaboration with Fede Vigevani on "Acapulco" (both a video and a Short!), which highlights his ability to collaborate and create catchy tunes. Another key type of content is his original music, with "Te Fuiste a la Luz" gaining traction, showing his commitment to his musical craft. His content stands out due to its vibrant energy, personal touch, and consistent focus on music and lifestyle.

Why They're Great & Where They Can Grow

Mario excels at creating catchy music, fostering genuine connections with his audience, and leveraging collaborations to expand his reach. He truly understands the power of short-form video to grab attention. An exciting opportunity would be to double down on interactive content like Q&As or behind-the-scenes glimpses into his creative process, fostering even deeper loyalty. He could also experiment with incorporating trending challenges on TikTok and Instagram Reels to boost visibility.

Bottom Line

For brands, Mario Bautista offers a fantastic opportunity to connect with a highly engaged Latin American audience. For Mario himself, focusing on consistent content creation and exploring new interactive formats could be the key to reigniting growth and solidifying his position as a top creator.