Bloomberg Television

Overview

Bloomberg Television is your go-to source for staying on top of the financial world. Think in-depth interviews, breaking news, and sharp analysis, all delivered straight to your screen. They're a major player on YouTube, where they boast over 3.5 million followers, making them a leading voice in business and finance news. While they're doing great, ranking in the top 100% globally, there's always room to grow!

Performance At A Glance

Bloomberg Television is steadily building its audience, currently growing at a rate of 1.40% each month! Their 7-day growth shows a solid upward trend. Their global ranking places them in the top 100% of creators, and they hold a similarly impressive position within the US and amongst English-speaking channels. Their fans are pretty engaged, too, with an average engagement rate of 0.81% per post. CreatorDB gives them a score of 77/100, meaning they're doing a great job overall, but there's always space for improvement and new strategies to implement!

What They Create

Bloomberg Television serves up a mix of informative content, primarily through YouTube videos and shorts, with some Instagram Reels sprinkled in. They dive deep into topics like the economy, current events, and finance, often featuring interviews with industry experts and analysis from their newsdesk.

Looking at some recent content, "European Leaders React to Trump's 10% Tariff Threat" is a great example of their timely coverage, generating solid engagement. They provide quick insights into global events, keeping their audience informed about market-moving developments.

What makes their content stand out is their credibility and the depth of their reporting. They're not just reporting news; they're providing context and analysis that helps viewers understand the bigger picture.

Why They're Great & Where They Can Grow

Bloomberg Television excels at delivering timely, credible financial news and analysis. Their interviews with experts and in-depth reporting are clear strengths. They're also doing a good job of diversifying their content formats with YouTube Shorts and Instagram Reels.

An exciting opportunity for them could be to experiment with more interactive content formats, like live Q&A sessions with their analysts, or perhaps even some behind-the-scenes glimpses into the newsroom. This would boost engagement and build a deeper connection with their audience.

Bottom Line

For brands looking to partner with a trusted source of financial news, Bloomberg Television is a solid choice. For Bloomberg Television, focusing on maximizing engagement on their short-form video content, and continuing to leverage SEO best practices to increase viewership on evergreen content would be a great way to continue their growth!