Gordon Ramsay

Overview

Gordon Ramsay! Need we say more? This globally recognized chef and TV personality has conquered the digital world, bringing his signature fiery personality and incredible culinary skills to over 82 million followers, primarily on TikTok. While he's a household name, his digital presence proves he's more than just a chef – he's an entertainer. Currently, he ranks in the top 1% of creators globally, holding a solid position at #1,997 worldwide. He's serving up more than just Michelin-star meals; he's serving up viral moments.

Performance At A Glance

Gordon Ramsay's digital empire is expanding! He's experiencing steady growth, adding followers at a rate of about 0.07% per month. While that might seem small, remember the scale – that's a lot of new fans for someone already so famous! He ranks impressively within the USA at #269 and among English-speaking creators at #1,025. His fans are super engaged with his content, boasting an average engagement rate of 2.70%. CreatorDB gives him a score of 73/100, reflecting his consistent performance and strong brand presence.

What They Create

Gordon Ramsay's content is a mix of cooking tutorials, hilarious reactions, and behind-the-scenes glimpses into his TV shows. You'll find everything from quick TikTok recipes to longer YouTube videos featuring collaborations and challenges. He uses a variety of formats, including YouTube videos and Shorts, Instagram posts and Reels, and, of course, his staple TikTok videos. Recently, his "Idiot Sandwich" bit made a comeback with a sponsored short for @icantbelieveitsnotbutter, racking up over 45,000 views. Another successful video, "Gordon Ramsay vs Tilly Ramsay The ULTIMATE Battle," is a fun example of how he keeps his content fresh and engaging. What makes his content stand out is his unfiltered personality and the consistent quality of his production, even in short-form videos.

Why They're Great & Where They Can Grow

Gordon Ramsay excels at blending his culinary expertise with his larger-than-life persona. He's also a master of repurposing content, taking snippets from his shows and turning them into viral TikToks. His collaborations with other creators are always a hit. An exciting opportunity would be to create even more interactive content, like live Q&A sessions or cooking challenges where viewers can participate. He could also experiment with longer-form storytelling on YouTube, delving deeper into specific cuisines or culinary techniques.

Bottom Line

For brands, Gordon Ramsay is a powerful partner who can deliver massive reach and engagement. For Gordon himself, doubling down on interactive content and exploring new storytelling formats could further solidify his digital dominance.