Made by Google

Overview

Ever wondered what goes on behind the scenes at Google? The "Made by Google" channel gives you a peek! This is the official voice of Google, showcasing everything from the design process behind their Nest cameras to the latest Pixel phone features. With over 4.4 million followers, primarily on YouTube, they're a go-to source for tech enthusiasts eager to learn about Google's innovations. While ranking within the top 99% of creators globally, they're not just about the numbers; they're about connecting with their audience through informative and engaging content.

Performance At A Glance

"Made by Google" is steadily building its community, growing at a rate of 0.17% in the last month alone. While their global and regional rankings place them within the top 99% of creators, their engagement rate is a solid 2.10%, meaning their fans are super engaged with the content they put out! Their CreatorDB score is a respectable 70/100, indicating a strong overall presence and content strategy. They're not just throwing content out there; they're building a loyal following.

What They Create

The "Made by Google" channel dives deep into the world of Google's products, focusing on Science & Technology, PLAYGROUND-style content, and Electronics. They use a mix of YouTube videos and Shorts, Instagram posts and Reels, and even some TikTok videos. Recently, they've been highlighting the new features in the November '25 Pixel Drop, like the video "Long Texts, Summarized Instantly," which shows off how Google AI can help you digest information faster. Another highlight is their #BestPhonesForever series, showcasing the Pixel's features with a fun, relatable approach. Their content is informative, visually appealing, and aims to make complex tech concepts accessible to everyone.

Why They're Great & Where They Can Grow

"Made by Google" excels at providing behind-the-scenes access, explaining complex features in a simple way, and using a variety of content formats to reach different audiences. To further boost their reach, they could explore more collaborative content with tech reviewers or influencers. Also, incorporating more interactive Q&A sessions with their audience could strengthen their community even more.

Bottom Line

For brands looking to partner with a trustworthy and informative tech channel, "Made by Google" is a great choice. And for the "Made by Google" team, keep experimenting with new content formats and engaging directly with your audience to keep that growth going strong!